The problem there though, and with the free market in general, is that the cost to compete can be prohibitive such that there is no competition and you are afforded only limited choice of poor options, at which point the only option is to complain. So, yeah, a different fighter might appeal to a different audience with difference values, but is anyone going to make that fighter? Do you know what the risk and investment and potential rewards are, and can you secure funding? In a more extreme example, let's say there's gokarting near me and I don't like how they organise it. There isn't going to be more than one gokarting option in a locale, so I'm stuck with it. Nothing left to do but complain and hope I can get change. Or just complain because communication is a natural human interaction.
And sometimes complaining does result in change. Sometimes for the worse!
In Nesh's case lamenting fighters, or Techuse lamenting competitive MP shooters, the most obvious real-world solution in real terms is go set up a developer and create your own games that fix the problems of modern games. If they are better games, you'd expect to sell more. But that's a huge undertaking and an incredible risk! Are either game to put their money where their mouth is?
And I dare say that if either created a game that sold well, they'd see the opportunity to make lots more money from other content and be tempted, like every other developer, to change their formula for the one that makes the most money which isn't the one which conforms to their ideal game design...
