That may very well be the case...
NVIDIA is doing it's best to face one PR disaster after another, of course with the strong support of ATi's marketing department, which is doing its best to show that such archaic things as scruples or morals are only for the timid and old-fashioned ones in the business.
(...)
The new situation should make NVIDIA concentrate on doing what it used to be best at - developing excellent and honest 3D-hardware. ATi might get forced to reduce its staff of marketing people who are fishing for dirty laundry and focus back on R&D engineers instead.