True, if done it would most likely be to a game published by Microsoft. But you never know, money talks
For example, lets say at the launch of the 720, that the hugely popular multi platform game du jour is Fallout 4, GTA5, or whatever. Would it be worth it to MS to cut them a check to add some extra functionality such that the same 360 game disc that works in a normal 360 happens to not only work on a 720 as well, but run slightly improved if run on a 720? Simple stuff like higher res, 60fps, more msaa, better af, stuff like that. Having a layer between the games and the graphics hardware opens up opportunities like this. It can be done without it as well, but it's just easier this way. That seems like good opportunity both for the console maker and the game maker.