Your right in that we do not know any details of the deal itself so it can only be opinion, and there are still Ifs regarding what exactly is the scope in terms of its use when it launches and importantly what happens 6-12 months down the line.
Couple of general reasons, Intel will want to protect their margins as much as possible and even more so if this product is going into any Apple devices; Intel are not known for being generous to weaker companies (context relative to their own perception) and would look to cut AMD's margins more so than theirs.
So far Radeon group product margins has been pretty low-to-average, same could be said for other semi-custom projects albeit consoles has both soft and hard benefits while providing revenue without cutting off one division over the other and being a long term consistent mass sales while ending up also controlling that market.
Time will tell either way once we get the financial analyst conference a quarter later once this product starts shipping, although even then it may be hidden within the general semi-custom figures.
However it is fair to say AMD would have greater margins if they actually competed in this high margin space; AMD has destroyed the MSRP of Ryzen (went too far IMO as it is probably their most viable product) and impacted margins and yet still are pretty profitable from it.
Anyway with little known about the deal, it does present potential risk in some areas for AMD, while also guaranteeing it means no high performance solution will now be completely viable as it would potentially be competiting against this, which is a shame considering how competitive the latest generation of AMD CPUs are in terms of power demand and performance in context of gaming and certain other prosumer workloads against Intel.