The BBC and Mubi are going to use an established standard like Flash? All the previous iplayers were flash based. 
Whatever system is used, someone has to write it for Cell. Adobe certainly aren't going to do that, and it's highly improbable that anyone will develop a Cell optimised version of any of these applications without Sony commissioning it, so basically Sony are going to be writing (or comissioning) something. If Sony's needs are to support a minimal set of functions to enable media interfacing, and they can drive the media rendering through their own systems, it'd be less effort for them to develop some cross-AIR/cross-HTML systems within their own XMB (or XMB2) framework, then to develop a full-on AIR runtime or HTML5 browser. Although there are benefits for implementing full systems as you've described, there's also the issue of opening up their platform too much. A proprietary system would cover both bases pretty well, with Sony maintaining control of what gets onto their platform (you'd have to be a registered developer creating an XMB application with their SDK to connect to your content portal) yet the media services having a fairly simple means to get their cross-platform content onto PS3, including Sony services - you could theoretically have Sony services available on all HTML5 platforms, but not all HTML5 services on PS3.
Huh? Your saying HTML 5 and AIR aren't coming to PS3 because Sony aren't going to develop them?
Why do you think developing case-by-case apps is goingto be such a chore? Firstly each title would need to be created by the media company, not Sony. That is, the BBC creating PS3's iPlayer app, ABC creating their iViewer, etc. That's no cost to Sony. Secondly, a well designed system will take the standard media streaming tech unfiform across all these players, and the same interface resources, and just require someone to sit down with an editor for a couple of days to piece it all together. this would all depend on the quality of a Sony middleware solution, but it's certainly feasible and I think you are overblowing the cost issue. Yes, it would be more to the media companies than just using the same browser/AIR app that they've already written, but it'd be a negligable cost.
...as insignificant as porting a cross-platform media portal to PS3 through a specially designed easy-conversion process...
Again, you're asking Sony to spend money to allow something that doesn't net them money! The cost/return balance is then completely against this. Whatever they can make money from, they can make money from through their own prorietary PS3 player, and the value proposition wouldn't be particularly affected against the competition. The games and media console can be left as a games and media console, with a choice range of Sony approved services like Qriocity which they make money from, and everyone wanting completely open platforms will need to get a net TV or PC or mobile - they aren't direct competition for the games machine.
Huh? Your saying HTML 5 and AIR aren't coming to PS3 because Sony aren't going to develop them?
Why do you think developing case-by-case apps is goingto be such a chore? Firstly each title would need to be created by the media company, not Sony. That is, the BBC creating PS3's iPlayer app, ABC creating their iViewer, etc. That's no cost to Sony. Secondly, a well designed system will take the standard media streaming tech unfiform across all these players, and the same interface resources, and just require someone to sit down with an editor for a couple of days to piece it all together. this would all depend on the quality of a Sony middleware solution, but it's certainly feasible and I think you are overblowing the cost issue. Yes, it would be more to the media companies than just using the same browser/AIR app that they've already written, but it'd be a negligable cost.
...as insignificant as porting a cross-platform media portal to PS3 through a specially designed easy-conversion process...Again, you're asking Sony to spend money to allow something that doesn't net them money! The cost/return balance is then completely against this. Whatever they can make money from, they can make money from through their own prorietary PS3 player, and the value proposition wouldn't be particularly affected against the competition. The games and media console can be left as a games and media console, with a choice range of Sony approved services like Qriocity which they make money from, and everyone wanting completely open platforms will need to get a net TV or PC or mobile - they aren't direct competition for the games machine.
What do you mean 'clouding'? You asked for alternative explanations! I gave you one. I don't mind you pursuing a line of reason, and you may well be right, but I do wish you'd look for more of an open debate and embrace and examine alternative explanations without dismissing them out of hand because they are different.
Ah, well, that's the confusion. You shouldn't really bring in discussions from outside that none of us are aware of. A reader assumes responses are in responses to what they have written and are being quoted on, rather than some unknown, unreferenced 3rd party.
