How will NVidia counter the release of HD5xxx?

[Bouncing Zabaglione Bros.]

Wow, they're going with the "PhysX >>> All!" stragety?

That I did not expect.

Physx is all Nvidia have got - until CAL physics arrives very soon, and then they don't even have that.

Nvidia isn't executing, and the momentum of their older products and PR can only carry them so far. With no answer to ATI's 5xxx, nothing for DX11, nothing for Win7, nothing for back-to-school or Christmas, Nvidia have just about ground to a halt.

OEMs are having to go to AMD for graphics, because the Nvidia cupboard is so bare they have nothing to compete with. That ridiculous PR statement in the absence of any product would be laughable if it wasn't so sad. I'd be ashamed to be part of any company who can seriously put out that kind of nonsense. No wonder the likes of Dell are going to ATI if that's the kind of rubbish they'd have to peddle to their customers in order to put a substandard Nvidia product in their PCs.

 

[Sinistar]

Here is a quote from the Wall Street Journal

http://online.wsj.com/article/SB125260941273300503.html?mod=googlenews_wsj

"Without dispute, AMD will be the graphics leader in the world," said Rick Bergman, who heads AMD's products group.

Nvidia officials disputed the claim. Drew Henry, the general manager of its graphics chip operations, said the company's current chips -- because they have special circuitry that accelerates physical actions in games -- are still faster than AMD's. He said Nvidia is also planning a next generation of chips with even greater performance, but didn't say when they will be released.

 

[Alexko]

So they have special circuitry now?

 

[neliz]

So they have special circuitry now?

It's the special Olympics of the Graphics world; It would be great, if no one was faster.

 

[SiliconAbyss]

Well here's your answer. Pathetic.

Okay I may be a bit fuzzy from a few beers last night, but that just can't be an actual Nvidia quote, can it? I'm being serious, that has to be fake.

 

[trinibwoy]

Here is a quote from the Wall Street Journal

http://online.wsj.com/article/SB125260941273300503.html?mod=googlenews_wsj

The funny thing is there is no target audience for that kinda drivel. They would be much better off keeping quiet. I'm actually looking forward to the Charlie article on this one.

 

[Alexko]

The funny thing is there is no target audience for that kinda drivel. They would be much better off keeping quiet. I'm actually looking forward to the Charlie article on this one.

He's going to have a field day with this!

I don't remember ATI ever pulling anything like this when they were in the same situation (R600 vs G80).

 

[Wesker]

What Nvidia should've done instead looking like they've been caught with their pants down, was to simply announce a price cut.

"In response to changes in the market competition, Nvidia Corp has now applied price cuts across its entire platform innovative line-up (something like that). Gamers can now purchase our cutting edge graphics products thanks to our new pricing strategy."

That would've been much better than trying to allude to something that is simply laughable at best.

 

[neliz]

What Nvidia should've done instead looking like they've been caught with their pants down, was to simply announce a price cut.

"In response to changes in the market competition, Nvidia Corp has now applied price cuts across its entire platform innovative line-up (something like that). Gamers can now purchase our cutting edge graphics products thanks to our new pricing strategy."

That would've been much better than trying to allude to something that is simply laughable at best.

but they did.. somehow they forgot to tell their marketing department.

 

[Bouncing Zabaglione Bros.]

What Nvidia should've done instead looking like they've been caught with their pants down, was to simply announce a price cut.

"In response to changes in the market competition, Nvidia Corp has now applied price cuts across its entire platform innovative line-up (something like that). Gamers can now purchase our cutting edge graphics products thanks to our new pricing strategy."

That would've been much better than trying to allude to something that is simply laughable at best.

I don't think Nvidia can keep paying to stay in the game. Given the general market downturn and the fact they've been having to dramatically drop prices to compete with 48xx for the last year (some rumours even say Nvidia are losing money on each card), how can they make even further cuts? They are bleeding cash as it is, I don't see how they can make the cuts even deeper.

What Nvidia really needs is a competitive product. Who would have thought we'd see the day when Nvidia have nothing to sell and their PR nothing to say?

 

[gongo]

That is sad...how could Nvidia fall so much from G80? Is it kinda ironic that ATI present success could not have started worst and Nvidia raced off the lines? HD5xx architecture is an evolution of the HD2xxx while GT300 has its roots in G80..eh so how did Nvidia messed up or was the G80 design never 'smart' enough to last the race?

 

[no-X]

gongo: Maybe G80 design was overrated, because R600 was unable to compete it - not because of its architecture, but because of its bugs.

 

[Florin]

I don't think Nvidia can keep paying to stay in the game. Given the general market downturn and the fact they've been having to dramatically drop prices to compete with 48xx for the last year (some rumours even say Nvidia are losing money on each card), how can they make even further cuts? They are bleeding cash as it is, I don't see how they can make the cuts even deeper.

Err, can we keep a sense of perspective here? Nvidia is a profitable company. AMD is the company which has posted 11 consecutive quarters with a loss. Paying to stay in the game actually seems to be a strategy that gains you lots of fans in the gaming community.

 

[neliz]

Err, can we keep a sense of perspective here? Nvidia is a profitable company. AMD is the company which has posted 11 consecutive quarters with a loss. Paying to stay in the game actually seems to be a strategy that gains you lots of fans in the gaming community.

which is exactly why they stopped most of their spending.

 

[Silent_Buddha]

Err, can we keep a sense of perspective here? Nvidia is a profitable company. AMD is the company which has posted 11 consecutive quarters with a loss. Paying to stay in the game actually seems to be a strategy that gains you lots of fans in the gaming community.

Nvidia has been posting losses for at least 3 quarters now.

Regards,
SB

 

[Florin]

Nvidia has been posting losses for at least 3 quarters now.

Regards,
SB

Again, perspective. Nvidia has reported minor losses which includes one time charges for bumpgate and inventory reduction. This isn't even on the same scale as AMD, which has only come out of billion dollar loss territory by selling off parts of the company and having mass redundancies.

 

[Silent_Buddha]

Again, perspective. Nvidia has reported minor losses which includes one time charges for bumpgate and inventory reduction. This isn't even on the same scale as AMD, which has only come out of billion dollar loss territory by selling off parts of the company and having mass redundancies.

A loss is a loss. A loss does not equal profitable which is what you said.

And I wasn't arguing that AMD hasn't been losing money.

Regards,
SB

 

[no-X]

Nvidia has been posting losses for at least 3 quarters now.

Regards,
SB

Exactly $500M for last 5 quarters. Faulty GPUs ~ $315M.

 

[SiliconAbyss]

gongo: Maybe G80 design was overrated, because R600 was unable to compete it - not because of its architecture, but because of its bugs.

I've always thought this about R600. Not that G80 is a bad part, it's not by any stretch.

 

[trinibwoy]

A loss is a loss. A loss does not equal profitable which is what you said.

Well trying to demonstrate a pattern of systematic losses using incidental non-recurring charges isn't really a defensible position. Especially if you want to compare it to AMD's ongoing woes.