How to sell next-gen consoles, Marketing, Positioning, and Pricing [2020]

Discussion in 'Console Industry' started by steveOrino, Jul 11, 2018.

  1. London Geezer

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    Wait, did this actually happen in meaningful numbers or is it an urban legend, as I assumed it is? Lots of people really bought the One X by mistake?
     
  2. Unknown Soldier

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    Microsoft's legendary marketing I believe.
     
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  3. Unknown Soldier

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    https://forum.beyond3d.com/posts/2159051/

    Xbox One X sales up 747% .. no numbers provided though so anyone's guess.
     
  4. HBRU

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    This way they somehow mitigate the X (series) scarcity ...
     
  5. iroboto

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    It’s discontinued. So very very few purchases would cause it to spike several times over.
     
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  6. fehu

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    That would be spectacular
     
  7. Jay

    Jay
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    Yea its discontinued so can't see how they were bought, swear hasn't been any stock for months now.

    Don't they usually have a link or something to more recent model?
     
  8. iroboto

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    some very specific resellers, that hold onto the last One X, and pricing it very high instead of pricing it to sell.
     
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  9. Jay

    Jay
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    I'm surprised so many day one buyers would make that mistake.

    Guess that percentage jump is from a very low amount so it looks a lot more worse than it possibly may be.
     
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  10. AzBat

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    Not big news, but interesting none the less.

    Tommy McClain
     
  11. AlphaWolf

    AlphaWolf Specious Misanthrope
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    It basically confirms what we've heard anecdotally, that there is less product available from Sony.
     
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  12. DSoup

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    It was be truly karmic if most of these were scalper bots. :yes:

    Amazon UK did a feature page for PlayStation 5 which included options to buy all the accessories - controller, camera, headphones, charging station, media remote. Series X was just unceremoniously dropped into the inventory without even any links to additional controllers. Neither launch was technically brilliant, Amazon UK's original posting for Series X keep crashing and for PS5 Amazon UK decided to release accessory stock randomly over the day - presumably to keep you coming back.
     
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  13. jayco

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  14. iroboto

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    lol I would pity the fool that went with this
    ^xbox [A-Za-z]+ x|s$
     
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  15. Rangers

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    Yes I agree. In trying to preorder both the Xbox seemed to sell out more instantly to me (literally the sites I was on just pretty much crashed at 10 AM). BUT you have to account that Xbox had a set time, giving everybody including bots and scalpers notice, where PS5 was kind of per retailer and a surprise, so presumably the flood of traffic would be less.

    The Gamespot pre-order allocations I saw seemed very low and similar to PS5 for Xbox too. Just a few per store were typically mentioned.

    In conclusion, *shrug*
     
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  16. AzBat

    AzBat Agent of the Bat
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    The Microsoft Store had other deals that you could get when you pre-ordered. I didn't pay much attention, but at least one of them was $10 off a new controller. I think there was deals on Gift Cards & Subscriptions too?

    Tommy McClain
     
  17. AzBat

    AzBat Agent of the Bat
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    Game Stop is going to be out of business before too long. Low allocations there is not a big surprise.

    Tommy McClain
     
  18. PSman1700

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  19. iroboto

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    well to be fair, Xbox sold their full allocation of units from yesterday to Nov 10. That sort of leaves October to be a free win for Sony if they release a block of consoles that month.
    When November launch day rolls around, that will be interesting because Nov 10 is Xbox's second block. Not sure if Sony will delay their blocks and release all their pre-orders in early Nov to get the marketing win in Nov.
     
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  20. AlphaWolf

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    The crown for November will go to whichever of them produced and shipped the most through November.

    I am certain there will be units available at major retailers for launch from both MS and Sony that were not pre sold. We don't know how many Sony will make available for preorder in October and we don't know who has produced more units. We just know MS has allocated more at this time.
     
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