How to sell next-gen consoles, Marketing, Positioning, and Pricing [2020]
- Thread starter steveOrino
- Start date
Unknown Soldier
Veteran
Like wise I would say. None of your feeds seem to be console orientated. PS5 definitely has a huge lead at this point in time.
What do you think i want to see?
And that's what I am talking about. You know, the people who buy the vast majority of consoles
True. I reported yesterday that the first real non-internet/non-tech site PR was seen yesterday by me regarding next gen consoles. I think the real show has yet to takeoff. It's abit too early to make the call who has done better. So far it seems Sony has done better, but let's atleast wait untill we are actually there to make that statement
I don't doubt Sony have a mindshare lead at this point as they are the market leader in the product category. At least among people who are paying attention However, sales this holiday will be determined by production and distribution not mindshare. Barring a complete absence of execution on their launches.
For the sake of the discussion this should be the position most people should take. It's pretty unrealistic to expect Xbox to outsell PS5. To do this, they would effectively have to double their sales of this generation ~80M. I'm not necessarily sure if that is their goal or what not.
The real question is whether they will have a better performing generation than this generation. Do we expect them to do better than the 40~50M units by the end of this generation.
Last edited:
1 think that was the thinking that caused the XO to falter.
Sure it was selling out early days but it was obvious that mindshare just wasn't strong even from the start.
It's about mindshare and momentum, even when selling out.
The trouble is waiting until your past the initial selling out phase can give you a serious false sense of how your going to perform.
D
Deleted member 13524
Guest
Where does the discrepancy in major 1st-party software successes fit in there?
It doesn't. Unless you're talking about the wii.
D
Deleted member 13524
Guest
So your opinion is 1st party successes on Sony's side didn't contribute substantially or at all to the PS4 getting over twice the global sales of the xbox one? Or am I reading this wrong?
Yet all that doesn't preclude what I said. Everything that you just highlighted is what acfected mindshare and momentum.
XO sold out just as expected during launch but that wasn't an indication of how it was going to do after its initial launch period.
All that did was mask the underlying issues.
Not near as much as you think. I think price is the main mover of boxes and you can't play halo on a ps4.
Sony’s first party titles is what eventually saved PS3 from an embarrassing generation, and what made the PS4 so successful. And of course the PS2 also won because of its insane library of titles, but that’s too long ago to matter here.
Similar threads
- Locked