The real question is who ISN'T actually pushing 360 hardware? There is MS documentation showing
TOTAL usage of 2 to 3 cores in launch titles. Can you say the same in the other direction? It's hard to believe a machine that use to cost $200 more than the competition at launch while being subsidized about $300 is similarly capable. Blu-ray and HDMI 1.3 didn't cost $400 to $500. That's been proven.
What determines if hardware is being pushed or not, to you? Is it your belief in what you think that hardware should be able to do? What makes you think that hardware easier to push wouldn't be pushed further than hardware harder to push? Why was the easier to push hardware overtaken so easily by the harder to push hardware? It doesn't make sense. If it doesn't add up, then it's usually not true. That's the number 1 rule in investigating anything.
You say that it might be extra effort pushing the PS3 out front, but the time between Uncharted 1 and Uncharted 2 was 18 months. However, the leap was a lot larger than any leap on from a sequel on any other console. Again, what you say doesn't add up. That puts us back to investigation rule #1. I'm sure MS wouldn't waste money on none capable developers to purchase as 1st party developers. Sony wouldn't do that either, yet their is a huge difference in the results. The big 1st party exclusives on both sides have big budgets (Alan Wake, Halo, Too Human, Killzone, God of War, GT, etc), so that's not really the difference.
In spite of all these things being essentially even (or in the 360's favor), the gap between the 1st party platform games continues to widen. Yes, I believe the Kool-Aid is too strong. The real question is this. Using basic investigative techniques, which point of view is the real Kool-Aid?
More and more evidence is being laid out as time passes. I guess another question would be how long can it continue to be dismissed/ignored?