I agree that Sony has invested in a more risk and reward style to gaming in the console market.I also believe Microsoft has as well,though many deny it.Microsoft invented Kinect,no matter if you like it or not.Microsoft has pushed games like Kameo,Lost Odyssey,And Viva Pineta.Microsoft has also helped other studios get THIER visions of games out there with funding the projects.Titanfall,Mass Effect,and Sunset Overdrive.
The down side is who ever Microsoft helps and funds it's just the evil MegaCorp Microsoft buying titles.I ask what is the difference in buying and owning studios or helping fund studios to produce their dream project?Sony gets credit for buying studios,but Microsoft gets the stick for funding a studio project and allowing the studio to be their own asset.What is the better way?Buying the soul or buying a dream and keeping your soul?
The thing about MS is that most people are not convinced that MS truly cares about gaming for gaming. MS is perceived as a company that invaded in with a corporate mindset to take over and expand its Windows business. It is perceived as a purely corporate strategic decision which was made worse with XB1's initial vision and communication. I mean...you have these MS representatives on stage and you wonder if they are in touch with what they are talking about beyond the typical PR.
Sony was perceived in a similar way by Sega and Nintendo old timers when they first joined with the original Playstation.
At the time many people were seeing Sony's buy outs and deals with developers as an effort to steal content from the legendary Sega and Nintendo. Exclusive games raised suspicion. Rewind 2 decades ago and you will see such comments in gaming forums.
The reality was that Sega and Nintendo lost support due to their own faults. Sony did fund though and buy some developers. But they werent as many as people thought.
Sony did the following major 4 steps that helped them gain ground. They formed their own studios, they made a deal with Namco which was a hardware/software collaboration, and they already owned Psygnosis (which continued to some games for other systems). But most importantly they offered good developer support and the console was priced correctly which expanded the userbase. Exclusives were coming automatically without having to make deals with devs after that.
The Playstation brought some very delightful gaming moments, its hardware helped gaming advance due to its hardware design (games like FF7 and MGS were examples of gaming pinnacle that benefited from 3D and the CD medium), and Sony studios themselves brought games that have set unique standards because they had a pure gaming vision in mind. An example of that was Gran Turismo. It was conceived purely from someone's vision and dream to create a real driving simulator. Kazunori Yamauchi became Sony's Yu Suzuki.
At the end the power of hundreds of millions of people who had some good gaming memories with its products cannot be understated. This has helped change the image of Sony.
In addition Sony's studios dared risk with new gaming and creative ideas which improves the image that SCE is comprised of people that care about gaming. Parapa the Rapper, Vib Ribbon, ICO, Shadow of the Colossus, Mark of Kri, Pupeteer, Eye Toy etc these are games that rely on creativity and game expression not for mainstream appeal.
The fact that Mark Cerny is also part of the group farther improves this image. Before there was also Phill Harisson. The PS4 has a gamer focus marketing communication, Sony unlike MS did not impose DRM restrictions and features that are more in tune with a corporate vision of an ecosystem of unrelated products where MS controls customer content. Sony succeeded at communicating a respect to the customer's independence regardless if they mean it or not. Of course Sony continues to be a business with people who want profit.
But even if we go back, the Playstation itself was someone's vision to create a gaming console, not a strategic decision for Sony as a whole. Sony's president turned down many times Kutaragi's idea for Sony to enter the console industry. The best they accepted was a collaboration with Nintendo which kind of back stabbed them. And this is how the Playstation was conceived as a stand alone console.