Satoru Iwata will give his keynote today at 10:30am PST regarding the future of Nintendo. It's widely expected that he will unveil the Internet gaming capabilities of the DS as well as announce details - finally - about the Revolution.
There were interviews today with Reggie Fils-Aime, NOA's marketing exec, with regards to what can be expected from Iwata's keynote and also general thoughts on Nintendo's current situation and their future expectations.
Snippets from IGN: http://cube.ign.com/articles/594/594834p2.html
Snippets from 1UP: http://www.1up.com/do/newsStory?cId=3138769
Some good questions (especially from 1UP) and equally some good answers. They've acknowledged faults with their design choices as well as their lack of online support. Nice to hear about Mario 128 and its' possible launch with Revolution.
I’m certainly hoping for Advanced Wars DS online...
There were interviews today with Reggie Fils-Aime, NOA's marketing exec, with regards to what can be expected from Iwata's keynote and also general thoughts on Nintendo's current situation and their future expectations.
Snippets from IGN: http://cube.ign.com/articles/594/594834p2.html
IGNcube: Nintendo previously stated that Mario 128 could be a GameCube title, and then it suggested that it might instead be for Revolution. Is Mario 128 for GameCube or Revolution?
Reggie: We're going to answer that question at E3. You know, we at Nintendo are probably waffling back and forth on what's the best thing to do. Legend of Zelda is going to be on GameCube. We're going to launch that this holiday. And there's more to come on what happens with Mario 128.
IGNcube: Microsoft and Sony have development kits out there for their next-gen systems. Are Revolution dev kits coming?
Reggie: Yes, they're on their way. We're hard at work providing pre-development tools to key licensees. And again, Mr. Iwata will be talking at length tomorrow at his keynote about our vision for Revolution. Are dev kits going to be on the way? Absolutely. Are dev kits going to be out on the marketplace with enough time to impact great development of software for Revolution? Absolutely. We are right on track for development of Revolution and that's a key message out there. We're not going to be late to the marketplace. We're going to be on time with our competition, which we've pegged as Sony. And certainly getting development kits out there in a reasonable fashion is a big part of making that happen.
IGNcube: Will the DS online network serve as an infrastructure for future online Revolution games?
Reggie: About DS wireless Internet play. Yes, we're going to be making announcements about that tomorrow. And there's going to be a lot of activity that we'll be sharing now through E3 and to the end of this year. We'll be launching wireless enabled games on DS this year. Could that framework be compatible with Revolution? Certainly it could. We'll be talking more about that, again both tomorrow and at E3. But it's very important for your community out there to understand that we see the potential for Internet play for all of our platforms to be a huge opportunity and something that we're going to be driving very aggressively.
Snippets from 1UP: http://www.1up.com/do/newsStory?cId=3138769
1UP: Any comment of what Mr. Iwata's going to say at his keynote speech?
RFA: What I'll tell ya is this. Mr. Iwata, in addition to relating his own personal development experiences, and that is one of the advantages versus our competitors. You know, that head of our company is a developer. He gets it. He knows what the life is like. But in addition to that, yeah we're going to talk about DS, we're gonna talk about wireless Internet gaming. We're gonna talk about that we're committed to it, that we're bringing it to life this year. We're gonna talk about Revolution, in terms of technology partners, we're gonna talk about how we're doing some things to bring it to market in ways that Nintendo hasn't done in the past. We're breaking the mold, we're breaking the mold by having Mr. Iwata do this speech, we're breaking the mold in the way that we're thinking about our next-generation platforms, including DS. And we're also putting out there, for ours fans, the fact that there's some things we could have done better on previous systems. The whole Internet gaming piece, we missed the boat on GameCube. We won't miss the boat in the future.
1UP: But you could say that same thing about past-generation Nintendo systems: That you have the best software. But in the end, it comes down to a lot of brand-power, and your marketing and your image. Everyone could say GameCube has a TON of great games that you can't get anywhere else, and yet the PS2 still kicks its ass in terms of hardware sales, just because it's a cooler, slicker machine. It's a mainstream machine, people get it. It's out there, involved with the entertainment industry in various ways that the GameCube isn't. It's likely the PSP will achieve similar success, because it's a cool, slick machine. And you guys are obviously going for an older audience with the DS, what happens when Sony comes along with this movie-playing machine, this MP3-playing machine, and it outsells you guys, becomes the cool thing to own, and you come in second place in handhelds?
RFA: That's a lot of "ifs" in that question. And frankly a lot of "ifs" I reject. Believe me, my energies are all about how do we continue driving DS? The first 2.5 million are in the bank. Where are the next five million coming from? That's what we're focused on. How do we continue to make sure SP sales are at a strong level so that DS is larger than incremental? How do we make sure that both our brands and our products are perceived much cooler than they have in the past? Absolutely, spending a ton of time on that. And we're doing a lot of things. We're doing some things with the hip-hop community. We're doing some things from a music perspective. So I hear the comment of "Hey, how do you make sure that the Nintendo image gets pushed in a proper way?" So that we're perceived as cool, "with it," "gotta have it," I hear ya. And we're working on it.
1UP: So why distance yourselves so far from the competiton? Why not move closer in the direction of, say, Sony, and design a system that acknowledges the trends of the time, the technology of the time?
RFA: You know, that's interesting, and this issssss something that probably doesn't interest the gamer all that much, but it certainly interests the financial community, and the fact is that our strategy has been hugely profitable. It is a sound business strategy. Differentiation is a key to success. There's a reason Microsoft loses a shitload of money on every system they sell today. They've gone down a path with no differentiation, so they had to out-power what was out there on the marketplace. You can't do that forever. Versus an innovation strategy certainly works in the long run, and I'll give you a great example: Apple Computer. Five years ago people were writing off Apple Computer. "What are they doing? Why don't they give up their operating system and embrace windows. Get on with life." And then the iPod came, and everyone is saying how damn smart these people are.
1UP: Any clue as to how big Revolution's presence will be at E3?
RFA: Revolution will have a major presence in our presentations, but it will not be accessible on the show floor. It's too early. But there might be some key, selected folks who will have an opportunity to see what we've got going on. I suspect you folks will have some representation. But what we will be doing at E3 this year is sharing our vision for Revolution.
Some good questions (especially from 1UP) and equally some good answers. They've acknowledged faults with their design choices as well as their lack of online support. Nice to hear about Mario 128 and its' possible launch with Revolution.
I’m certainly hoping for Advanced Wars DS online...