jimmyjames123
Regular
First of all, you need more marketable features. I still don't see PS 3.0 being very marketable.
Second, ATI has better quality with their 6X MSAA mode, not to mention Temporal AA.
Third, ATI's parts are less obtrusive and run cooler...meaning more OEM friendly. And it doesn't take much of a stretch to imagine they are overall cheaper to manufacture. So ATI is in a better position to compete based on price....which is likely exactly what's going to happen this gen.
Joe, just wanted to expand on some of these points.
First of all, whether we think it is appropriate or not, NVIDIA is going to go to great lengths to market full support for SM 3.0. Remember, they did effectively market the FX 5200 as a DirectX 9.0 card. This time around, NV actually has a more competitive card in their hands, and they have a lot of developer support too. I guess all we can really do is wait and see what tangible benefits will come out of SM 3.0 support.
On the second point, you are correct at this time. However, it seems that the Forceware 61.11 leaked drivers have some new AA modes that look better than standard 4x and do not have anywhere near the hit of the 8xAA used in the initial set of reviews. Will be interesting to see what comes out of this.
Third, you are correct regarding the 6800U. The less expensive 6 series cards, however, should be single slot cards that are much more OEM friendly. Even the 6800U, with it's imposing physical characteristics, seemed to be relatively cool to the touch in the intial reviews, and some reviewers were able to run it using as little as a 250 watt PSU.