Actually those numbers put it on par with xb360's first year. If this were Sony's original target, well nobody would be shocked However their target was 1million per month, now. I'm guessing they wanted to increase this output by the end of the year for Christmas sales.
Dont worry about production, I believe Sony will reduce the cost of their console (wrt initial const) quicker than the others.
We can dig this thread up after the release of some heavy hitters on the PS3.. then we can have another debate regarding how well Sony's strategy make or break platform.
You dont built 100+mil userbase for the last two gen to just throw it away without going after something that will provide a greater benefit to the group.
Like I said before, if they win with BR MS will be on the backfoot just like how DVD took off with the aid of the PS2.