Microsoft has announced Xtival 07, a European-only online event taking place next month.
From November 23 to 26, Gold memberships will be free to everyone with a broadband connection who connects to Xbox Live and signs in.
Microsoft promises a line-up of events, competitions, and exclusive downloads to be announced soon on Xbox.com. The company is also promising "headline acts" for existing Xbox Live Gold members.
http://www.gamesindustry.biz/content_page.php?aid=30142
They'd better increase the prime time TV commercials. It's PS3 all over the place right now.