You'd consider a 30% pay rise a modest increase? 30% less revenue in a year a modest decrease? 30% faster on your personal best lap time a modest improvement? You're a difficult man to please! (Now substitute those 30% with 100% as per your notion of doubling being modest!).
To me an order of magnitude is substantial in a technology discussion. That is the increased level of performance increase necessary to achieve a meaningful change. 2 x performance isn't going to make a meaningful change. The gap between ultra settings on a Titan and low on a budget card isn't all that large and that is probably an order of magnitude.