$500 million revenue in first 24 hours http://www.gamespot.com/articles/destiny-revenue-hits-500-million-in-24hrs/1100-6422231/
Destiny Sales *split*
- Thread starter scf
- Start date
So that would be something like 8.33 million copies sold if the ASP was $60. However due to special editions, the ASP is likely >$60, so less copies.
To compare to others, COD Ghosts claimed 1 billion in a day, but it was sold in rather than sold through http://kotaku.com/no-call-of-duty-ghosts-did-not-make-1-billion-on-its-1461528957
And GTAV claimed $1 billion sold in 3 days. And apparently 800 million in one day, but that apparently was sold through. http://www.polygon.com/2013/9/18/4745284/gta-5-grand-theft-auto-first-day-sales-800m
So, hard to compare, but seems like a huge launch anyway.
If it really cost $500 million, they should be on their way to recouping that I guess. Although, if they only see half the revenue, it could still be problematic.
Edit: Ehhh, the Destiny figure is sold in as well. I had not read the link. If it's apples to apples with Ghosts number, and it may well be since both are from Activision, it could suggest only half as much.
I'd venture a guess that's on the verge of a bit disappointing, but too many questions to say for sure yet.
Edit 2: I guess in my mind I kind of literally expected it to be the biggest launch of all time. So maybe I was being a bit unrealistic.
To compare to others, COD Ghosts claimed 1 billion in a day, but it was sold in rather than sold through http://kotaku.com/no-call-of-duty-ghosts-did-not-make-1-billion-on-its-1461528957
And GTAV claimed $1 billion sold in 3 days. And apparently 800 million in one day, but that apparently was sold through. http://www.polygon.com/2013/9/18/4745284/gta-5-grand-theft-auto-first-day-sales-800m
So, hard to compare, but seems like a huge launch anyway.
If it really cost $500 million, they should be on their way to recouping that I guess. Although, if they only see half the revenue, it could still be problematic.
Edit: Ehhh, the Destiny figure is sold in as well. I had not read the link. If it's apples to apples with Ghosts number, and it may well be since both are from Activision, it could suggest only half as much.
I'd venture a guess that's on the verge of a bit disappointing, but too many questions to say for sure yet.
Edit 2: I guess in my mind I kind of literally expected it to be the biggest launch of all time. So maybe I was being a bit unrealistic.
The numbers for Destiny are going to be very good. There's no doubt. If COD and GTA are the bar for every game, then pretty much all games are failures, by a wide margin. Destiny will be a big success.
Silent_Buddha
Legend
The 500 million is also "sell in" to retailers and special groups (probably Sony and Microsoft for bundles). Activision won't comment on sell through to consumer numbers. They likely don't have the sell through numbers yet.
Regards,
SB
ArcticCircle
Newcomer
This game is interesting experiment. Biggest ad budget for new IP ever but whenever you ask someone why they are interested of this game, they say because of alpha/beta or word of mouth because of alpha/beta. Activision wasted 100's of millions... 
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500 million worth of revenue before a single review. I'll tip my imaginary fedora/trilby hybrid hat for the activision marketing team.
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500 million worth of revenue before a single review. I'll tip my imaginary fedora/trilby hybrid hat for the activision marketing team.
djskribbles
Legend
You see a lot of people online saying that the alpha/beta sold it to them, but that's all internet talk (ie the people who actually visit gaming sites/hardcore gamers). Don't get me wrong, the alpha/beta sold the game to a lot of people (I am one of those people), but marketing is still needed to get the word across to everyone else and to build up hype. 500M may have been a bit excessive, but I think it worked, because 500M in revenue on day 1 for a new IP is pretty damn good.
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In what world is $500 million in 24 hours a bit disappointing?
Destiny is only on PS4 & Xbox One with a total install base of around 15 million.
SMH what was I thinking lol I meant to say it was a new IP.
Bagel seed
Veteran
Last gen versions are probably 20% of the totals at best, I think.
the world of 'publisher spending many millions on advertising, the biggest ever? yet shipping a lot less than COD/GTA' world. Theyve got to be disappointed we now see why they didnt want early reviews the game looks to be a bit of a turkey, I feel sorry for the poor bastards who brought it day one, but hey 'a fool and their money'
iWatch and this at the same time, has thanksgiving moved forward this year?
djskribbles
Legend
Yes, I'm sure they're disappointed that a new IP didn't sell as many as one of the most established and highest selling game franchises of all time. Best selling new IP all of time? Who fucking cares?! We didn't sell as many as GTA or CoD! Activision am cry.
Seriously though, they could have spent $1B on marketing and it could be the best game of all time, and it wouldn't sell as many as GTA/CoD as a new IP. Especially in this generation transitional period. I'm sure Activision weren't expecting CoD/GTA numbers and are VERY happy with how it's selling.
So something Like Watch Dogs, you know that game that recently done this (according to ubisoft)
FWIW - ubisoft is the 3rd biggest publisher in the world behind EA & activision
If something is hyped/advertised to buggery then it will sell well
Check their advertising budgets at the time, you may find an answer there, its not like the megahyped GTA/COD of today
My point is any game can come out of nowhere and do massive sales if its hyped up / advertised enuf
average review score
Watch Dogs 81.26%
Destiny 73.33% and falling
i.e. it doesnt seem to be a good game, yet its taking sales away from much better games, sure life aint fair but I feel sorry for those developers busting a gut making good games as ultimately what matter is not the quality of your product but the size of your advertising budget
btw I think I criticised watchdogs as well for the same thing
Only if they knew the better game was better though. A strong marketing budget does wonders to convince people that your product is the best one and the one they should spend their money on. If after buying it, you decide it's not the best option, it's too late and you've lost your money and can't spend that money on the other game. That other game has lost the sale because it wasn't able to get its message across as being the better choice (because it was out-gunned with more expensive information control).
Unless the ads are flat out lying no one should have a problem with a game being marketed. Most games that have low sales would still have low sales even if other games are not hyped up & marketed well.
