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Deleted member 11852
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I don't follow. You don't care about "a great amorphous blob of players" fighting on your side, but you're supposed to care fighting against a great amorphous blob of enemy players?Without player made factions none of that has any real appeal.
But, from what little information we have, the enemy races aren't playable. Bungie have announced three playable races (Human, Exo, Awoken), three 'Guardian' classes (Hunter, Warlock, Titan) and five human factions. It's looking very much like a player 'us' against A.I. 'them' war game. This eliminates issues of balance of one side vs another, but keeps the competitive elements of races and classes. It also means that apathy on one side never results in a stalemate, or a walkover. The efforts of one side are controlled. Scriptable.
I guess you're not in a good guild. The aim would be to incentivise every player to do their best to make their lives better. Consider the loss of a resource node meaning fuel suddenly costs more (obviously I'm making up game economics here, but you take my point), or ammunition is in more/less restricted supply. Or perhaps a better metric is each persons measurable contribution to each win/loss personally effects their rep with vendors - like MMOs have now. Nobody wants to be grouped that with dick who spends every other battle AFKCapturing resources and land to improve my guild? Great. Capturing resources and land to improve a great amorphous blob of players I don't know and don't identify with to the slightest? Not so much. Realm pride was always a stupid illusion.

But if you really don't care about the game, your side, your race, your class, your faction, beyond what's in it for you personally, then again, maybe games based around such ideals aren't for you.