The company wants its cards to go to gamers instead and it’s trying to do so by directly selling on its website and asking its retail partners to limit orders to two cards per person. When asked to comment, NVIDIA provided the following statement to ComputerBase.de
Boris Böhles – NVIDIA ( Translated from German to English )
“For NVIDIA, gamers come first. All activities related to our GeForce product line are targeted at our main audience. To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual. “
NVIDIA states that retailers have the freedom to follow or ignore its recommendations and that it can’t directly intervene in how they choose to run their businesses. This is where direct-selling by NVIDIA on its website plays a key role. The company can implement all the measures it sees fit to make sure that at least graphics cards sold directly by it, go to gamers instead of miners.