Im calling complete BS on this one. Yes HSA is going to have its advantages but 1) its nothing you cant get around on the pc given enough raw power or enough engine scaling and 2) since when did ea ever push the limits in anything? The real reason for this is that pc gamers dont really care for that yearly recycled shite so ea thought they'd cut their losses in that segment and massage the console gamers balls at the same time by claiming its for performance reasons. Meanwhile you'll have crytek or similar releasing cysis 4 or similar in a year or two that craps all over EA's best and runs on midrange level pcs just fine.
Sorry for being blunt.
Sorry for being blunt.