Firstly, how long has NVIDIA been working with Sony on this collaboration?
David Roman: NVIDIA has been working on aspects of Sony Computer Entertainment Inc.'s next generation system for the past 2 years.
How did NVIDIA become involved with working with Sony? Which party approached whom?
David Roman: Difficult to say. We have been talking to Sony about very many different projects from the early days of starting NVIDIA.
The Xbox GPU is essentially a beefy version of the GeForce 3. Will the PS3 (or whatever it will be called) GPU be based on forthcoming desktop GPU architecture or will it be its own entity entirely?
David Roman: It is a custom version of our next generation GPU
Up to this point, due to its proclaimed power, we had assumed that the Cell processor would be doing all of the processing in the PS3, both the generalized (AI, physics, etc.) and all of the graphical work. Will NVIDIA's GPU work in the terms that we're currently used to and handle the graphics entirely, or will it work with Cell in ways that current GPUs don't and let Cell handle some of the work (say, vertex transformation, for example)?
David Roman: I don't have that information. I know that this is a custom chip and we are working on its development with Sony Computer Entertainment
Will NVIDIA's GPU work be tied into the Cell architecture, or will it be a separate chip in the PS3?
David Roman: It will be a separate chip
S-Mart or Quickie Mart?
David Roman: …