Johnny Awesome
Veteran
Well, I think MS showed that they were back in the game at E3 this year. Here are a list of AAA franchises that each 1st party owns along with a rating I've given in terms of importance in the marketplace (mainly from lifetime sales data).
Nintendo
Super Mario - A+
Pokemon - A+
Mario Kart - A +
Legend of Zelda - A+
Animal Crossing - A
Super Smash Brothers - A
Donkey Kong - A
Mario Party - A
Brain Age - A
Nintendogs - A
Metroid - A
Luigi's Mansion - A-
Professor Layton - A-
Mario Tennis - B+
Paper Mario - B+
Wario - B+
Starfox - B+
Sony
Gran Turismo - A
God of War - A
Uncharted - A
Spider-Man - A
Destiny - A
Horizon - A
The Last of Us - A
Ratchet & Clank - A
Everybody's Golf - B+
Jak & Daxter - B+
SOCOM - B+
inFAMOUS - B+
Microsoft
Call of Duty - A+ [multiplatform]
Minecraft - A+ [multiplatform for now]
Halo - A
The Elder Scrolls - A
Diablo - A
Crash Bandicoot - A
Fallout - A
Age of Empires - A
Gears of War - A
World of Warcraft - A
Forza Horizon - A-
The Elder Scrolls Online - B+
Fable - B+
Forza Motorsport - B+
Doom - B+
Sea of Thieves - B
I ignored any IP that didn't have lifetime sales over 10 million.
As you can see Nintendo is the powerhouse; and despite MS acquisitions, I believe Sony still has the edge over MS currently. You can see why MS acquired Bethesda though.
Nintendo
Super Mario - A+
Pokemon - A+
Mario Kart - A +
Legend of Zelda - A+
Animal Crossing - A
Super Smash Brothers - A
Donkey Kong - A
Mario Party - A
Brain Age - A
Nintendogs - A
Metroid - A
Luigi's Mansion - A-
Professor Layton - A-
Mario Tennis - B+
Paper Mario - B+
Wario - B+
Starfox - B+
Sony
Gran Turismo - A
God of War - A
Uncharted - A
Spider-Man - A
Destiny - A
Horizon - A
The Last of Us - A
Ratchet & Clank - A
Everybody's Golf - B+
Jak & Daxter - B+
SOCOM - B+
inFAMOUS - B+
Microsoft
Call of Duty - A+ [multiplatform]
Minecraft - A+ [multiplatform for now]
Halo - A
The Elder Scrolls - A
Diablo - A
Crash Bandicoot - A
Fallout - A
Age of Empires - A
Gears of War - A
World of Warcraft - A
Forza Horizon - A-
The Elder Scrolls Online - B+
Fable - B+
Forza Motorsport - B+
Doom - B+
Sea of Thieves - B
I ignored any IP that didn't have lifetime sales over 10 million.
As you can see Nintendo is the powerhouse; and despite MS acquisitions, I believe Sony still has the edge over MS currently. You can see why MS acquired Bethesda though.
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