In the global premium TV market, Sony, which was the so-called "over-the-wall" for the Korean TV industry such as Samsung and LG, has been struggling to enter the LCD era and LED era.
In fact, according to global market researcher IHS, one of the criteria to be classified as premium TV in the TV market of more than $1,500, Sony maintained its market share to 13.6% in the first quarter of 2015 and 16.6% in the fourth quarter.
In addition, in 2016, the company kept the second half of the 10% range, including 18.3% in the second quarter and 19.9% in the third quarter, following 17.5% in the first quarter.
On the other hand, LG Electronics' share of LG Electronics grew by 43.8% in the third quarter from 17.6% in the first quarter and 16.6% in the second quarter, from 13.9% in the first quarter of 2015.
During this period, Samsung has risen from 46.2% in the first quarter of 2015 to 55.0% in the second quarter. It has been adjusted to 44.6% in the third quarter and 42.6% in the fourth quarter. In 2016, it reached 39.5% in the first quarter and 39.3% In the third quarter, it rose to 48.2% for a while, but dropped to 20.2% in the fourth quarter.
However, in the first quarter of 2017, Sony's market share surpassed LG with 35.8%, up 39.0%.
Instead, Samsung's share fell to 13.2%.
This trend is similar to the high-end TV market of more than $ 2,500, so Sony's share of the market, which was 14.3% in 2015, jumped to 24.6% in 2015 and soared to 34.4% in the first quarter of this year.
LG, which rose from 21.3 percent in 15 years to 40.8 percent in 16 years, maintained its top spot with a 40.8 percent share in the first quarter.
Instead, Samsung Electronics fell from 54.7% in '15 to 23.4% in '16 and 11.1% in the first quarter.
Sony's first surprise is that it turned its eyes to high-end OLED TVs by replacing its panel supply with LG Display in the TV business, which had been abandoned for some time.
As OLED TV began to set in the market, LG Electronics' share of high-end TVs began to rise, and Sony, which shifted to OLED, increased its share of the high-end TV market and ran first with a market share of over $ 1,500.
Samsung Electronics became one of the hottest companies.
The premium TV market share, which had once climbed to 55%, shrank by LG and Sony, and dropped to the 10% level in the first quarter of this year.
It is noteworthy how much Samsung will block the alliance of OLED TV alliance, which has become stronger due to Sony's power, as a weapon against QLED TV.