ATI to launch at same time as nvidia?
- Thread starter Joe DeFuria
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Bouncing Zabaglione Bros.
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Chalnoth said:Well, it definitely looks similar. At the very least, it certainly seems like ATI is taking a page out of nVidia's PR. Doesn't seem like the smartest move, however, given how well nVidia did with it.nagus said:sure, but I don't think the guys at ATi are that stupidLezmaka said:
It's only a bad move talking up your product if you can't deliver on your promises.
Dear God, I'm about to agree with Chalnoth.Chalnoth said:
See, doing anything that even bears the slightest resemblance to "Are You Ready" is terrifically stupid. So, I must laugh at ATI's PR Department.
Except they were careful not to talk about any specific product.
Hey, Ati had it's two year leadership performance wise. Too bad that during these two years there've been no applications to really show the R3xx's superiority.
I hope Nvidida will make his move now, and will deliver the promised "a lot more than 2x" performance improvement.
Also I wonder if R420 will be much more than a 0.13 micron based 500-600 Mhz/1 Ghz DDR2 card, practically a R360 Turbo. (maybe it will prove to be less than that ... I guess we'll have to wait and see )
I hope Nvidida will make his move now, and will deliver the promised "a lot more than 2x" performance improvement.
Also I wonder if R420 will be much more than a 0.13 micron based 500-600 Mhz/1 Ghz DDR2 card, practically a R360 Turbo. (maybe it will prove to be less than that ... I guess we'll have to wait and see
)Not two years yet, and it is only one architectural generation.Hubert said:
Fortunately it will at least have VS 3.0 support, which is a significant improvement over VS 2.0. So it won't really belong in the R3xx generation, even if it does lack PS 3.0.Also I wonder if R420 will be much more than a 0.13 micron based 500-600 Mhz/1 Ghz DDR2 card, practically a R360 Turbo. (maybe it will prove to be less than that ... I guess we'll have to wait and see
Bouncing Zabaglione Bros.
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Chalnoth said:
Unless your new product is imminent and you want to start getting the word around. We've already seen price drops on older products to clear out inventory, so any such problem is already being minimised.
Nvidia has already been doing pre-release hype for NV40 for the last few weeks - they don't seem to be worried about losing sales just before a new product, and the NV3x products have had a much shorter lifespan at lower profit margins than R3x0.
Ahhhh-HA!!!!! 8)DaveBaumann said:
I getcha now Dave, thanks. I take back all three "evils" I called ya in that other thread.
I can't say that nVidia's current strategy is really great, either, but it does seem to be a bit less about the depth-free hype of ATI's current front page, and their own "AreYou Ready?" thing before the NV30 launch. The "hype" from nVidia we've seen so far seems to have been focused on developer information.Bouncing Zabaglione Bros. said:
Anyway, if you remember, at the launch of the NV30, ATI's high-end was far ahead of any of nVidia's high-end products at the time (NV2x parts). So nVidia did have a good reason to hype their next part, as that hype was most likely to get people to not purchase Radeon 9700's until nVidia's own part was out.
Currently ATI is perceived by many to have the best part, and so hyping their next product will cut into their own sales the most right now. nVidia is in a position of recovering from failed hype, and so cannot really say much about their next product with any real credibility right now, not until the product is released.
The leaked powerpoint presentation that was discussed here seems to indicate VS 3.0 support (at least from memory...on a linux machine right now, can't check for sure).Mariner said:Do we actually have confirmation that the R420 supports VS 3.0 as yet? I know it's pretty much confirmed that it won't have full PS 3.0 support but are you privy to other information about R420?
Bouncing Zabaglione Bros.
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Chalnoth said:
It's not stopped them in the past or prevented any of the "leaks" over the last month.
Yes ATI have the most to lose when they announce a new part, but that is just a testament to their dominance. Nvidia have less to lose because they are doing poorly in comparison. ATI "losing" more sales because of this is not good for Nvidia no matter how you try to paint it. It's like suggesting a man with no legs is in a "better" position because he doesn't have to worry about breaking his ankles.
Anyway, sooner or later both companies must announce their next gen cards, so it was always the case that current offerings will suffer from that point onwards. The trick is to minimise inventory of current products, and to get your new chips to market as soon as possible. These are things that ATI have been better at in the last 18 months than Nvidia with the Nvidia paper launches and cancellations of a major product.
thatdude90210
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I thought the problem with the "Are you ready" campaign was that it started many months before the product was ready. The remark I remember was "yes, I was ready months/half-a-year ago."
It was a school computer.arrrse said:
Anyway, now that I'm home, I checked, and the doc doesn't appear to actually state it. But it does hint. Notice that the differences in shader model 3.0 that they state are purely pixel shader differences, not vertex shader.
I also noticed that ATI specifically states that static branching in the pixel shader has big performance implications (given the comment on the bottom of this slide, I assume that ATI seems to think it will hurt performance significantly, not help it). nVidia's documents, on the other hand, claim that static branching is fast. There is no explicit mention of dynamic branching in the ATI doc.
Bouncing Zabaglione Bros.
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Chalnoth said:
Well I'm not the one maintaining that one flash ad on a website one week before a new product release is somehow going to damage ATI's business, but it's not a problem for for Nvidia to start hyping NV40 weeks ago.
Your inconsistency is at least... consistent.
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