Hype will not deliver sales
Well, assuming you're correct, the lack of it sure as fuck won't either, I think you can agree, yes?
The fact Polaris and GP104 seem to occupy completely difference market segments with maybe the top of polaris overlapping with the bottom of GP104 makes your kind of position even more bizarre.
Oh yeah? Lemme tell you what's bizarre; that people wouldn't get influenced by NV's awesome paper-launched hardware, and instead patiently and dutifully wait for whatever tiny morsels of information AMD deems fit to dole out at their leisure -
weeks later! Add to the broth; mixed messages, and multiple conferences - the first of which apparantly for no genuinely good reason at all, AMD readily admits. So how's that for bizarre for you?
Then as for different market segments - would you generally tend to go with the maker whose best product in the lineup is Lamborghini Avantdor-like in performance, or the maker which offers Vaz Lada-like performance?
"I'm a rational being and I make 100% informed decisions!", you say. Well, we're not talking about you now. We're talking about people in general. Those who do listen to hype, and shit, generally tend to buy NV
anyhow, since the company has ~80% of the discrete GPU market. How do you propose to attract THOSE people with an opaque, secretive-yet-ineptly run fiasco of a PR campaign?
Or should we be like, "oh, AMD isn't aiming at selling any cards anyhow, so it doesn't matter what their PR is like!" Well, yeah, now we're really bizarre, wouldn't you say?
So what exactly should one be doing, lets not forget you cant even buy a GP104 yet, the 1070 which is the only Part of GP104 that polaris might compete with launches even latter then the 1080 and well after computex.
Doesn't matter, because A: GP104 cards will be for sale before AMD has even presented their counter-offer, and B: chances are pretty good that 1070 cards will be for sale no later than polaris 10 cards, AND beat the snot out of them as well - especially where driver quality is concerned.
if you believe the rumor mill
Too bad we have to rely on rumors for AMD information, while NV has already shown their wares in public. AMD, who bragged last year they were ahead, and had an aggressive schedule and whatnot. They teased these cards back in friggin december, and since then -
nothing. Even after NV's nuclear bomb of a presentation.
I like AMD (most of my graphics cards since the Rage128 era have been AMD), but god knows why, because the company sure doesn't make it easy for people to be their fans.
how did the 280 hype help NV?
Why don't you tell me, instead of asking rethorical questions?
Most of the years since NV TNT launched, NV has been the market leader, so one could make the case NV hype helped.
(That and NV hardware often being just plain faster - with a few notable exceptions.)