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Deleted member 13524
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I am not AT nor affiliated with them, though I know Ryan as well and am in the same kind of business. Let me say this: This year's been extremely busy and hectic with all those "rolling thunder" approaches PR seems to like so much lately. You just cannot focus on a project any more without being constantly being interrupted by some "preview-trailer date announcement" and whatever it is.
If you're in charge, like Ryan is, it's probably even more difficult, because he has to organise everything, doing lots of trips to editor's/tech days, more informal briefing and of course the big IT fairs.
On top of that, at least for us Euro-guys, AMD and Nvidia have not been very open about their latest architectures, clouding everything in fancy words that's just really adding another dimension to vertex handling for example. Or making meaningless comparisons in their press material that gets leaked at some asian site and you have to explain far and wide to your audience why this and that comparison does or does not make sense. It does not help that some people tend to believe everything that's on a slide even if it is against all common sense. And that's true for all IHVs and their respective fanboys.
So don't be mad with Ryan or AT and do not think he/they defocussed their core audiences!
Sorry, just had to interject here.
I'm not mad at anyone, nor do I see any reason to believe so in my post.
I'm simply pointing out what I think is not going so well with my favorite hardware website, and I will continue to do so respectfully, as means of providing an audience feedback.
And while we're there, criticism is not purely about number of articles being released, but also about methodology, focus and timing.
The GTX1080 review + GTX1070 review + Pascal overview took 1.5 months between the 1080's release and AT's article. Then the GTX 1060 took two weeks between release and AT's article.
For Polaris, it's been 2.5 months since the RX480 release and 1 month since the RX470/460's release. All we've got is a 4-page performance preview of the RX480. The RX 480 released 3 weeks before the GTX 1060, yet the later has a month-old full article at AT.
If I was a part of AMD's PR, I wouldn't be very happy with this. Having the people in my company working their asses off to release our GPUs before the competition at their price range and making them available to the press on time, only to see the reviews being postponed indefinitely while the competition releases their cards and gets their reviews before ours.
Not only do I not see the point of that from AT's perspective, I also wonder if in case AMD's PR decides to somehow act on it, they'll be regarded as the bad guys as usual. There's just no possible victory for them, is there?