Well, yeah, I'm not going to buy a 460 level GPU because the performance is simply too low. It would definitely be an upgrade over my Kaveri GPU (almost everything is!), but I'm thinking something that will match at least PS4 Neo performance. Anyway, other GPU at that price (in my country of course) is 370 4GB (slightly more expensive) and 950 2GB (around the same price). So basically it is priced competitively within its performance bracket. Definitely not as disruptive as 480 pricing, which make other cards pricing at around the same performance level look stupid.