Cypress was ideal for a tessellation workload that AMD predicted would be in use.True, but still they are not entire innocent either. With Cayman launch, we can CLEARLY see that Cypress was designed for time to market, with a DX11 and specially tesselation implementation which was not up to par. Yes, Cypress had a smaller die, but at what cost? Its kinda hypocrit to promote DX11 and tesselation (specially tesselation was heavely promoted by AMD like the second coming, to shush months after, when Fermi launched) with a solution that seemed like not being ideal for it. In short, IMO, AMD is reaping the tempest they sow, no more no less. Kinda ironic also how we all made fun of nVIDIA supposed lack of "Plan B".
Fermi, and the preponderance of tessellation benchmarks and one or so games that for various reasons go beyond that, did not turn out to match AMD's vision.
It happens.
It has manufacturing advantages. Most everything else is marketing.Ultimately, going with the small die strategy might not have really been the advantage some people like to tout.
What is possibly more important is that AMD does not have the same ability to leverage the professional market for high ASP products as Nvidia.
I would be curious what money AMD would make it if made a chip the size of Fermi, since it would most likely not have a revenue profile significantly different from what it has right now.