True, using the smaller/simpler MC saves PHY but I would also assume they are more power efficienct, though that is also due to running at slower speeds.
Also, according to anandtech, the 6850's have no problem hitting 4.6ghz effective, so the 4ghz reference speed must be for another reason.
Yield, or put another way, return rate.
Thus quoth Dave Baumann:
Dave Baumann said:
I've said it before, I'll say it again - ASIC's have variable levels of leakage and you cannot take an absolute power differential when there is just a sample of one (of each).
What Dave is saying is that individual chips vary. Return rate is a killer of margins, and causes problems along the entire chain, from partners all the way through down to consumers. Their cards need to work as specified even with the lower parts of the bin, in poorly ventilated cases, iffy power, during summer, et cetera. So they engineer in margins - the very margins overclockers exploit.
By and large, reviewers and most people with lots of time to spend on forums value cards by a single figure of merit: price/performance. So AMD and nVidia have reason to push clocks as high as possible. However, they don't want to get into trouble with returns (and they are somewhat limited by the cost of the cooling apparatus, which can't be too high for any given segment as that would also hurt p/p). It's a balancing act. Generally the margins are thinner today than, say, 10 years ago and there are reasons for that. But there
has to be margins, and they have to be sufficient to allow for variance in parts and environments.
In this case though, differentiation from 6870 may or may not have been a contributing factor. If 4200MHz was deemed the limit for the 6870, only AMD can know if the bin they use for 6850s allow for weaker performance vs. the memory or if it's a part of market positioning.