The margins are a direct consequence of the architecture.Margins schmargins. You have the AMD execution woes thread to talk business; this is the GPU board thread.
I agree.That said, even if their margins take a (likely minor; these water coolers aren't exactly made of unobtanium) hit, having a premium product with cutting edge performance is still beneficial, as it builds their presence in the high performance market and builds goodwill with hardware enthusiasts; both of which is sorely lacking at the moment.
If you aren't interested in GPU architecture and how performance is achieved, WTF are you doing in a subforum called '3D architecture & chips' ?What does it matter how they obtain their efficiency improvement as long as they do obtain it?
Now we're having a discussion.Even so, your concern would seem to be unfounded, as HBM alone could not possibly represent a full 50% increase in perf/watts. That would mean GDDR bus and chips in Hawaii ate up more than half the board power, which is simply absurd.
We'll have to see what has happened with perf/W. But it's not only that of course.
I see HBM as a fantastic invention that will eventually give a much needed boost to GPU. I think AMD deserves tons of credit for pulling it off, at least the part where they get HBM to work at all.
But what we're currently seeing is that despite a 80% increase in BW compared to its competing chip, it's barely getting ahead. It's as if AMD bolted a fuel tank with a humongous intake onto an engine that doesn't know what to do with it. IOW that all this marvelous work on HBM is only a bandage on a pretty inefficient core architecture.
Maybe it's worth doing for marketing brownie points, just like the water cooler, but it means that Fiji didn't manage to solve the core issues with GCN, and that they won't have the HBM advantage for the next generation. They still have a lot of work to do.