TSMC says 7nm compared to 16nm (12nm should be pretty same) 65% less power at same performance or 35 - 40 % more performance at same power, that's lightyears away from +50% performance at -50% power, too far for mere architectural improvements save for some holy grail -like revolutionary new discovery that would transform the whole field.7nm process by itself should reduce power consumption at least by 50 %. They spent really long time (and a lot of resourcers) on Ampere development. Isn't it logical to expect significant improvements on architectural side?
Only way I can see that holding any light would be some specific scenario like pure RT-performance