The posited direction of targeting major middleware providers has a possible multiplying effect on the ROI.
There are some rather ironic incentives for doing this, even if it does mean paying money.
Offloading more of the driver's traditional run-time work for most the game market could mean less work for AMD's frequently-mentioned driver team. If AMD has structured its development processes internally, some of what the developers do discover in their low-level work might wend its way back to the low-level work AMD does in its driver.
That would be worth paying someone for.
Sure, there could be gamer complaints that AMD doesn't pay enough attention to niche titles or things that aren't benchmarks. Not like today...
This is more of a business consideration, but what would it cost to get a major developer to pay attention in its back-end coding? 10-20 million dollars towards the development of a marquee title whose tech can be deployed elsewhere in a publisher's portfolio?
There's only a handful of major engines, as noted earlier.
Sadly, AMD has blown enough money to not use Globalfoundries in a year that it would have to pay for a decade of this before I would consider the effort ruinous.
There are some rather ironic incentives for doing this, even if it does mean paying money.
Offloading more of the driver's traditional run-time work for most the game market could mean less work for AMD's frequently-mentioned driver team. If AMD has structured its development processes internally, some of what the developers do discover in their low-level work might wend its way back to the low-level work AMD does in its driver.
That would be worth paying someone for.
Sure, there could be gamer complaints that AMD doesn't pay enough attention to niche titles or things that aren't benchmarks. Not like today...
This is more of a business consideration, but what would it cost to get a major developer to pay attention in its back-end coding? 10-20 million dollars towards the development of a marquee title whose tech can be deployed elsewhere in a publisher's portfolio?
There's only a handful of major engines, as noted earlier.
Sadly, AMD has blown enough money to not use Globalfoundries in a year that it would have to pay for a decade of this before I would consider the effort ruinous.