Be that as it may, this is very welcome. Or will be, once products actually ship. It will facilitate the next step in displays and may come in handy for VR.AMD announces replacement for display controller block: http://www.anandtech.com/show/9836/amd-unveils-2016-vistech-roadmap
Display Port 1.3, HDMI 2.0a, Freesync over HDMI, and HDR support. HDR support also requiring some other things, and what exactly is supported (there's a lot of argument over what 'HDR' should mean in the industry) isn't specified.
And about air-cooling: The reviews at the recent launches of both the Fury and the 380x were made using AIB products. So it seems AMD has learned how to dodge the stigma of noisy reference coolers (while also ensuring that the review results are more relevant for end user enthusiast, who have no reason to care about TAM).