They need to break into the desktop market sales that are done in the busniess side , where a company goes to dell and orders hundreds or thousands of desktops for thier busniess.
Uhm... no. I believe it's wrong to assume that AMD would get significantly more brand recognition as a desktop processor maker just because they could get some market share in the server CPU biz - Dell and the like certainly won't include FX-es in it's desktop product lineup just because of that. And even if - how would that make the average consumer, who knows next to nothing about servers in the first place, be suddenly compelled to choose AMD over Intel anyway?