360 HD-DVD Commercial

Well, I think this commercial looks lame...another poster here managed to sway my opinion on HD-DVD add-on. If it was a Sony commercial, it will be all glits out...shinny floors, lights, go-go dancers and all. I understand that MS is trying that down to earth style, but it's a commercial, people want to glams and glitters.

Maybe I would would have started with one man dancer. However, he's all pixelated (like in many of the japanese porns) show him dancing. Then have the entire HD-DVD crew out dancing.

I wouldn't be targetting audience looking to buy a HD-DVD, but to existing 360 owner. People wanting to buy a HD-DVD would probably have their mind set to a dedicated player. And secondly, they probably have a preconception of the 360 as a gaming machine, not an entertainment system. However since the number of 360 owners are still small, it's not cost effective to do mass marketing, so it only through word of mouth, that they can successfully market the HD-DVD add-on.

Edit: typos...
 
That commercial you watch once, and never need to watch again.

Missing humor, missing glamor and missing HD presence.

Speng.
 
TrungGap said:
Well, I think this commercial looks lame...another poster here managed to sway my opinion on HD-DVD add-on. If it was a Sony commercial, it will be all glits out...shinny floors, lights, go-go dancers and all. I understand that MS is trying that down to earth style, but it's a commercial, people want to glams and glitters.

Maybe I would would have started with one man dancer. However, he's all pixelated (like in many of the japanese porns) show him dancing. Then have the entire HD-DVD crew out dancing.

I wouldn't be targetting audience looking to buy a HD-DVD, but to existing 360 owner. People wanting to buy a HD-DVD would probably have their mind set to a dedicated player. And secondly, they probably have a preconception of the 360 as a gaming machine, not an entertainment system. However since the number of 360 owners are still small, it's not cost effective to do mass marketing, so it only through word of mouth, that they can successfully market the HD-DVD add-on.

Edit: typos...
Click to expand...

The thing is a stand alone player is $500 and up. For $200 an existing 360 owner can get into the HDDVD thing on the cheap. I think the whole addon media delivery systems comes off as desperate personally. Reminds me of the TurboGrafx-16 cd drive for some reason. But if you already own a 360 it is a deal imo. So I'm torn, i think it's a bad strategy but I'm interested in getting one.

For a game junkie. 360 core + HDDVD addon + PS3 20gig = $1000 + tax and your covered no matter what games or movies come out in any format or system.

Or you can spend $1000 on a standalone BR player.
 
scooby_dooby said:
Last time I walked into futureshop, the HD-DVD display looked much crisper.
Click to expand...

It still does... Here is how I break it down.

PC use (storage) BluRay

Watching movies HD-DVD

I hear all this talk about BluRay upgrades to catch up to HD-DVD video quality but I have yet to see it.
 
NBK-Steve said:
It still does... Here is how I break it down.

PC use (storage) BluRay

Watching movies HD-DVD

I hear all this talk about BluRay upgrades to catch up to HD-DVD video quality but I have yet to see it.
Click to expand...

Get Click (Adam Sandler). Its the first BD50 disc movie.
 
That advert was terrible.

I think its a big waste of time for them to be advertising it in this way, as the person above stated the majority of people who are going to buy the add on will be 360 owners or people who are interested in gaming, add to that those who own HDTV's, in which case they already know that HD-DVD has 6 times the picture quailty (perhaps they don't know it's 6 times but they know its a fair bit more :p)

People who are already interested in getting a HD-DVD add-on have probably already made up their mind and showing them a bunch of people dancing on a stage isn't going to change peoples minds.

Infact showing someone a bunch of people dancing on stage is nothing more than that.
 
speng said:
That commercial you watch once, and never need to watch again.

Missing humor, missing glamor and missing HD presence.

Speng.
Click to expand...

I agree the commercial left a lot to be desired. I even felt the dancing and music for the HD-DVD group was lame as hell.

I did like the slogan at the end though letting consumers know this is the official successor to DVD. "DVD has evolved". And then the shot with the Xbox 360 looked nice.
 
Pozer said:
So I'm torn, i think it's a bad strategy but I'm interested in getting one.
Click to expand...

Me too...at $200, it's a pretty good deal. The problem is upconverted DVD isn't too bad on my relatively small 30" HDTV, and consider DVD are dirt cheap compare to both Bluray and HD-DVD.

Now, what about VMD? They claim to be as cheap as DVD, using red laser instead of blue. The player is going to be release soon, sometime this month (oct '06) at around $180. Of course the player is nothing without content. They supposively have a backing of some major asian medias (which I often watch).

Do I really care whether HD-DVD or Bluray wins? No, not really...price wise, neither format is to my liking. I'm happy if the extended DVD to use better compression (like VMD) and keep the price of the content down.
 
After seeing too many good XB360 ads, you would not expect anything this bad. But, I will get the drive anyway.. 200$ is way too cheap to pass on + you can always use netflix to watch HD movies without spending a fortune :)
 
A nice, effective commercial, and thankfully neither "cock-comparison" nor "misinformation about the 'other guy' " in it.

Granted it won't actually help the layman know what's up with the technology, but they NEVER know what's up. ;)

It's fun and attracts attention, and heck BOTH formats need some exposure right now. The combined pickup for HD DVD plays has been--what--40,000 units or so?
 
NBK-Steve said:
I hear all this talk about BluRay upgrades to catch up to HD-DVD video quality but I have yet to see it.
Click to expand...

Well, word is even the MPEG-2 transfers these days are 'caught up' to HD-DVD (Tears of the Sun being the examplar often touted in this regard), and the VC-1 titles look exactly alike as well.

Now, I don't think BD will ever really surpass HD-DVD on quality, and so I do think that for the victor in the movie space, it's just going to be a race of marketing and install base to see who coes out on top in the end.

Frankly along with my PS3 purchase on November 17th, Kingdom of Heaven BD50 is going to be one of the discs I take home that day.
 
I often cringe sometimes at watching a DVD on my 37" lcd. My girlfriend doesn't notice anything but to me it looks horrid especially on older dvds. That and I find myself less willing to buy new releases on DVD cause I see the new formats and consider it a waste of money. $200 is worth it when many movies are coming out in both formats. The funny thing is with 3 years you'll be able to walk into walmart and buy a hddvd/br dual format player for $60, It'll be like Dvd-r and dvd+r. Neither winning but both coexisting.
 
xbdestroya said:
Well, word is even the MPEG-2 transfers these days are 'caught up' to HD-DVD (Tears of the Sun being the examplar often touted in this regard), and the VC-1 titles look exactly alike as well.
Click to expand...

Isn't "Tears of the Sun" a Sony studio film? So is Sony really going to start using VC-1 on their Bluray? Coz, I doubt Sony will release it on on HD-DVD.

Edit: Sorry I thought you meant "Tears of the Sun" is also available in VC-1. I see you didn't mean that...just when you inject Tears of the Sun my chain of thoughts assume it's also available in VC-1. So in another, Tears of the Sun wasn't one of those title where you can do codec vs codec comparison.
 
Last edited by a moderator:
Right... no, Tears of the Sun is an MPEG-2 transfer of 'excellent' quality; the Warner films are the ones right now where VC-1 on both formats looks identical.
 
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