One case for the 9070 at MSRP is mine (unfortunately). The only relatively modern PC I have that could take a modern GPU upgrade is in a Micro ATX case that can only accommodate a smaller card. I'd happily spend the extra $50 MSRP if I could get a 9070xt that would fit in my case, but since I can't the smaller card and lower TDP are selling points.
It doesn't feel good, but it is what it is.