One thing is clear though, Xbox has a large number of speaking events at GDC. Nearly 1.5 per day excluding the final day.
Xbox Business Update Podcast | Xbox Everywhere Direction Discussion
- Thread starter iroboto
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Xbox anywhere is going to be their core hardware direction. An Xbox software suite that lets you play on any device. This could come with a lawsuit if they try to impose said software on the Playstation and Nintendo. That wont work.So, begins:
Xbox at GDC 2025: Discover the Next Era of Gaming Anywhere
Discover what it means for Xbox to be playable on any screen.developer.microsoft.com
"We’re inviting game developers to go behind the scenes to better understand the significance of what it means for Xbox to be on every screen"
"Grow Your Audience with the Updated Xbox Experience on PC"
"Opening a Billion Doors with Xbox"
it's the state of the world now. I'm from a generation where console exclusives and rivalry was what defined a generation. And their easy of use is always nice.
But times are changing. Generations are a bit diluted, heck a PC is generation-less, it's backwards compatible from the first console to the latest.
I see the new generations, especially my nephews, and they don't know a console first hand.
They spend a lot of time with the tablet, each one their own, and a tablet is still a PC. -Well, if we get down to it, a mobile phone is a computer these days too-. Even today I was with my nephews and they showed me some games they have on their tablets, because when I arrived they were playing.
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Doors? Surely they mean Windows.
Yes iPads and iPhones are a major gaming platform, but a lot of kids still have Nintendo Switches and Playstations or ask for them, I've seen this with the cousins, siblings who are much younger than me. I would even say they start the console platform war early on due to access to the internet compared to when I was growing up. Kids at an early age have a lot of information related to gaming compared to when we had to get magazines, sometimes even several years old to get the "latest" info. They have iPads or iPhones where they get all the latest talking points.
I think its smart for Phil to shift to Xbox anywhere strategy as long as he doesnt try the lawsuit route to force his store or service onto the Playstation and Nintendo. Playstation and Nintendo have built robust hw/sw platforms that still provide a compelling reason to own. I only see this accelerating in the coming years as they create more mobile offerings(PS Portal Switch 2) and in the case of Sony release some core titles onto PC 1-4 years later. Xbox anywhere can help maintain MS Gaming's good brand value while it shifts more into a third party developer.
Johnny Awesome
Veteran
Interesting times. It'll be interesting to see if Sony and Nintendo will be able to maintain their walled gardens.
Maybe MS only needs Xbox, Steamdeck, Android, Samsung and LG TVs and PC though. Maybe access to 2 billion gamers is more important than the last 200 million.
Maybe MS only needs Xbox, Steamdeck, Android, Samsung and LG TVs and PC though. Maybe access to 2 billion gamers is more important than the last 200 million.
I think they will and more importantly they'll be able to branch out into new markets(PC) that pull in more consumers. MS Gaming under Phil is going after putting their titles on as many hw platforms as possible which includes putting them onto competing gaming stores. This will only boost Sony and Nintendo.
arandomguy
Veteran
If forcing this successfully was viable via legal means or political lobbying why would it be a bad idea for them to do so?
I don't think they should be concerned about how hardcore Sony or Nintendo fans view their brand.
A lot of those aren't the sort of gamers that'll care for the current XB library. The AB arm, and even Bethesda arm, likely won't grow as, as third party publishers, they already had the opportunity to sell to these markets and presumably are already making as much as they can from them. I guess the real difference to MS is losing their HW sales and 30% cut, and gaining wider sales of their previously exclusive games.
As for a general gaming library service, with streaming...streaming doesn't seem to be taking off - game streaming has been around longer than VR and seems less popular. For a library, certainly Netflix's game library isn't at all popular, so I'm not sure there's a big market. I think in the mobile space, people tend to gravitate to black-hole games same as console and PC, playing the same Match 3 or Clash of Clans ad nauseum. So for me, I don't see a clear route to more gamers and income for MS. It's possible, but I think that'd buck the current trends. There'd need to be some seismic shift in how people consume content from the existing status quo.
Johnny Awesome
Veteran
Streaming is limited by technology for now. If Cloud gaming worked as well as Console gaming (which at some point it likely will) there's no reason why MS couldn't deliver a better value proposition. They are just biding their time right now, I think.
I'm not saying that MS is necessarily right, but I think where they want to head is a Firestick + Controller + GamePass is all you need to game. They might even give you the hardware for free for 1 year of GP sub. That's the answer to the $600 console problem right now, if it works.
I'm not saying that MS is necessarily right, but I think where they want to head is a Firestick + Controller + GamePass is all you need to game. They might even give you the hardware for free for 1 year of GP sub. That's the answer to the $600 console problem right now, if it works.
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I agree that the streamed market makes sense - thin clients are probably the long-term future of gaming - but so far we're not there and nothing immediately on the horizon is set to change that. Sony recently bought a startup that had an (AI, I think) compression scheme. AI reconstruction of a datastream might have potential. But at this point the latency is still higher as I understand it, and the video quality just isn't the same and likely won't be. You basically need nigh-lossless compression.
I think generally it will be quite messy and MS would lose such a legal battle anyway considering their position in the market. Sony and Nintendo have such a large global footprint and importance they've become like Coca Cola or Gillette. Imagine if Dr Pepper after failing to compete against Coca Cola, then pursues a legal battle to have Coca Cola change its formula. It would be quite messy but I can see MS Gaming considering it if they're current plans dont work out and they need growth. They could try and impose their GamePass game store onto Sony or Nintendo's hw platforms.
I can't see how having an Xbox store on playstation or Nintendo changes much. We have platforms with many stores and the one that's made by the platform holder gets 99% or more of the traffic.
If an Xbox store came out on PS5, people would continue business as usual, like on Android and IOS (in Europe).
If an Xbox store came out on PS5, people would continue business as usual, like on Android and IOS (in Europe).
Can you imagine a combination of hardware and software where AI improves streamed video with a small amount of data to 4K quality? All this is done by a dedicated processor in real time without any noticeable delay in the home console. If a company implements this, it might make sense.
However, I still prefer fully dedicated hardware without additional input.
Johnny Awesome
Veteran
Pretty sure Sony and Nintendo disagree with you. They will fight tooth and nail to stop MS from putting their own Xbox store on their systems.
Remember that MS only has to make one sale through such a store to mess Sony up - GamePass.
Didn't Microsoft say in their most recent financial report they set a record for the number of hours streamed from XCloud?
What if the video is streamed at something like, 15fps 1080p, and frame generated and upscaled to 4k60. But the input is polled higher, like 120hz and the game is simulated in the cloud at a higher rate as well, making input feel snappier.
Johnny Awesome
Veteran
It's all possible at some point. People are kidding themselves if they think dedicated hardware in every home is not going away somewhere down the road.
People can't live with 720p and 15fps and 100ms latency, but one day it will be 1440p reconstructed to 4k and 60 fps with frame gen to 120 and 16ms latency and most people will be fine with that.
People can't live with 720p and 15fps and 100ms latency, but one day it will be 1440p reconstructed to 4k and 60 fps with frame gen to 120 and 16ms latency and most people will be fine with that.
Call of Duty 2026 is Being Developed For The Next Generation Xbox, It's Claimed
It's been claimed that Call of Duty 2026, which is assumed to be another Modern Warfare title is in development for the next generation Xbox.
insider-gaming.com
Would support expectations the next gen Xbox is coming out in 2026. Boy if they do that would be quite a business risk.
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