Why do you think HUB's stance is that upscaling is not important for consumers? Where do you get the info from? Please provide quotes.
They say that in reviews, but then they go into podcasts or when they make best GPU videos and deny all of that and make their recommendations based on raster performance per dollar alone.
Here you go, none of the advantages materialized into any best GPU pick, they are just footnotes mentioned to deflect off criticism of bias.
In fact, they always do this, flip flop on everything to trim down any NVIDIA advantage as much as possible. You want to know why most people in this thread are critical of them? it's because they contradict themselves all the time. They are the only channel that does this.
First, they claimed Ray Tracing and ML upscaling are not important, DLSS1 is bad and RT has bad performance .. right? AMD cards that sport none of these is a better value.
Then, when DLSS2 became a thing and RT expanded it's support, they still claimed DLSS2 is not available in many games, and thus is irrelevant, oh and RT still has bad performance so it's irrelevant too.
Then when DLSS2 exploded in adoption, they still shrugged it off.
Then they claimed FSR1 is on equal footings with DLSS2. Thus DLSS2 is irrelevant again.
What about RT? oh look UE5 games will replace RT, and HWRT in UE5 has similar performance for NV/AMD in Fortnite, so NVIDIA's RT advantage is irrelevant guys!
Then they claimed FSR2 has leveled the playing field with DLSS2, so DLSS2 remains irrelevant.
Then when it became clear that neither FSR1 or FSR2 is equal to DLSS2/DLSS3 they started to admit that DLSS2 is superior but didn't factor that in any of their GPU evaluations.
What about RT? oh it still has bad performance, so it's irrelevant.
Then when DLSS FG got released they started shrugging it off again, fake frame people.
When people called them off on this they claimed it affected latency, HUB cares about latency and high refresh rate experiences!
But where is your Reflex coverage? where is your latency measurement with high frame rates on NVIDIA and AMD GPUs? crickets.
Oh and RT has bad performance .. so it's irrelevant again! But let's test the same game twice in the same review because fraaaames and high refresh rate gaming. This is what's relevant. Let's ignore RT testing altogether.
People want RT testing? let's test Riftbreakers with RT and test Cyberpunk without RT, let's pick games with the worst possible RT implementations and test them to spoil the results.
DLSS2 is superior? noo let's test ray traced games with FSR enabled on all GPUs. That's how fair it should be!
Games are releasing with RT on as a base and with Mesh Shaders? irrelevant again! The 2060/2070 can't play these games at good fps anyway, the 5700/5700XT are still better guys. We never picked the wrong choice ever!
Oh and RT still has bad performance, let's call RT an upsell, let's downplay it's importance even when games rely on RT acceleration to function or perform well (Indiana Jones, Doom Dark Ages, Metro Exodus Enhanced, Avatar, Star Wars Oulaws).
Here is what I said about them 2 years ago about their contradictions:
1-They don't test RT because they say it's useless, doesn't add much of visual enhancements and brings fps down (fps is king), yet they test Ultra settings, which is also useless and bring fps massively down (according to their own logic). You either test with Ultra, which includes RT at max settings. Or you don't test RT or Ultra settings, and test with the most visually optimized settings.
2-Even though they started testing with RT recently, they test it in the most superficial way possible, picking up many games with useless implementations that doesn't add much of visual enhancements (in contradiction with their logic), while excluding titles with more potent implementations, and actual visual quality upgrades.
3-They scolded GPUs with 8GB of VRAM based on testing that used Ultra settings, not suitable for such GPUs, and not in line with HUB's high fps mantra.
These points still hold true to this day. Their recent podcasts showed even more glaring flawed logic and face palm moments.
You still want to know why so many people are critical of HUB? well you have a full history right in front of you in this thread. Just search my name and you will find every misstep they made with links, and timestamped videos.