For selling the products at the best possible prices of course.
Positioning has been and will always be determined by performance and features not by naming.
You did though, in a previous post to the one I've quoted.
The whole idea that 9070 is "better aligned" with what Nvidia offers can have two explanations
We don’t need to guess. AMD explicitly stated they changed the name to align with Nvidia’s naming. Either way that’s not related to my point on pricing vs the 7800 XT.
That's roughly what has made the most sense.
Playing around with the specs and numbers since the ~240mm2 rumor and trying to place them with consideration of "current" GPU pricing.
FPS/Performance numbers are roughly based on TPU performance summary numbers. For at least the N48 numbers it appears to be close to "worst case" performance according to the leaks.
* Are my later estimates and pricing is due to those SKUs might come later after some pricing adjustments/competition.