AMD RDNA4 potential product value

[DegustatoR]

So are they like scrapping what is already shipped and sending updated cards later or what?
I can't think of any other reason why the launch for something which is already in retail has to be 2+ months from now...

 

[techuse]

Maybe some last minute issue they found needs to be fixed in software?

 

[Bondrewd]

So are they like scrapping what is already shipped and sending updated cards later or what?

no.

Maybe some last minute issue they found needs to be fixed in software?

no, the chiphell dude with N48 on hands already said why.

 

[DavidGraham]

HardwareUnboxed:

Yep, the cards are working and ready to go. The problem is AMD doesn't know what price will make them sell. They need to wait for the release of the RTX 5070 series first, then release at an appropriate price, which hopefully they can do and not stuff up as they have in the past.

https://twitter.com/x/status/1881457596894441767

 

[Krteq]

You have to love AMD for this comedy

 

[Wesker]

What a horrible goof.

An amazing chance for them to price this thing at like $449, and make a big splash.
I think they’ve been caught with their hand in the cookie jar. They were probably trying to price the 9070 XT at $549.

 

[trinibwoy]

What a horrible goof.

An amazing chance for them to price this thing at like $449, and make a big splash.
I think they’ve been caught with their hand in the cookie jar. They were probably trying to price the 9070 XT at $549.

What’s bizarre is they already decided on the 9070 XT naming to align more closely with Nvidia’s lineup. So they know enough to pick the name but not the price?

The 7800 XT launched at $500 with an MCM setup and is currently a match for the 4070. Navi 48 looks to have about 20% more flops and the same bandwidth vs the 7800 XT on a monolithic die.

Even without knowing anything about Nvidia pricing I don’t see how they could aim higher than $500 vs the RDNA3 competition.

 

[DavidGraham]

Apparently, the aggressive price of the 5070 (regardless of it's performance) has really disrupted the plans of AMD. AMD knows the feature set advantage of NVIDIA can offset any disadvantage in raster performance (and raster is becoming less and less important going forward).

Also it's highly possible AMD can't price these cards on a whim, their gaming department has seen a massive massive drop in revenue in 2024, and the prospects of 2025 are not that much better either. AMD doesn't want to bleed any more money from the gaming division than they absolutely have to.

According to the previous rumor, AMD priced the products high initially, had retailers stock up at that high price and then decided to lower prices without reimbursing retailers the difference. AMD has done this before and used marketing funds/cashback schemes to reimburse over longer periods and retailers don't want to have any more of that. AMD is still paying back on prior gen products using the same scheme.

 

[trinibwoy]

According to the previous rumor, AMD priced the products high initially

Right but that rumor doesn’t compute. What would be considered a high price? $500? There’s no way they were planning to go higher than that when the 7800 XT launched at $500. This feels like AMD is trying to optimize pricing down to the last penny based on what Nvidia does.

 

[neckthrough]

They were probably trying to price the 9070 XT at $549.

Based on the rumors I am expecting the XT to be somewhere between 5070 and 5070Ti (closer to the latter) in performance. If this is true then $549 seems to be a great price.

 

[Potato Head]

I’m betting AMD got clobbered by DLSS 4. Now they are scrambling to get something together that they can at least talk about when they launch RDNA 4.

 

[TopSpoiler]

I’m betting AMD got clobbered by DLSS 4. Now they are scrambling to get something together that they can at least talk about when they launch RDNA 4.

AMD was given two months to avoid having to sell the 390mm2 chip for less than the 263mm2 chip.

 

[Scott_Arm]

It’s very important that amd succeeds and offers good competition in st least one price segment. I am concerned.

 

[RedVi]

It's possible they had 3-4x frame-gen half baked and now want to finish it for a release with FSR4. It would be a good image if there is somewhat feature parity between DLSS4 and FSR4. At least as far as the main selling points go.

OTOH if they rush it out the door FSR4 could be forever labelled inferior to DLSS4 even if they fix it later.

The price point being the only reason for the delay I just can't fathom. What happened to the AMD that released the 7970, 5870 etc months before Nvidia's counters?

 

[Florin]

Right but that rumor doesn’t compute. What would be considered a high price? $500? There’s no way they were planning to go higher than that when the 7800 XT launched at $500. This feels like AMD is trying to optimize pricing down to the last penny based on what Nvidia does.

Someone at AMD must still be having fond memories of the whole jebaited episode.