AMD RDNA4 potential product value
- Thread starter Potato Head
- Start date
This is the weirdest failure to launch ever. Retailers are showing stock, aib’s doing reveals without specs. AMD corporate sleep at the wheel.
If this is some desperate attempt to try n overshadow 5090’s review embargo next week, I can’t think of a worst idea but Radeon marketing has always been a benchmark of incompetency so let’s see.
If this is some desperate attempt to try n overshadow 5090’s review embargo next week, I can’t think of a worst idea but Radeon marketing has always been a benchmark of incompetency so let’s see.
It makes no sense at all why they would have priced it higher than $499 to me. They admitted they have adjusted the naming to align with Nvidia's competing parts. Last gen the 7800XT, a $499 part, competed with the 4070. So why would they try to price this any higher? Clearly they were banking on more greed from Nvidia. The norm has always been more performance for the same money. I really don't care if their card sometimes performs like their old $1000 rrp card (at launch over 2 years ago), $499 or less is the price it needs to be in the current market.
Betting that Nvidia's pricing will be god awful isn't exactly an unsafe bet these days. It's really bad when even the prices Nvidia did give us were better than expected, though we're only getting that they're not actually giving us much of an improvement in the hardware specs/capabilities.
Either way, it indicates that AMD had no plans on really going for 'aggressive' pricing at all. They were hoping to chase up prices behind Nvidia, as they've been doing for a few generations now.
Yeah I don’t know why a $549 5070 that’s possibly slower than the $600 4070 super would throw AMD for a loop. If anything they were probably surprised by how unambitious the 50 series ended up and probably want to increase prices and ask AIBs for more $$$$.
If Nvidia hadn't revealed 5070/ti pricing, what would AMD have done? Postponed the launch from late January altogether? The whole process reeks of insecurity and a lack of confidence in the product, as though the cards lack any compelling reason to purchase other than being cheaper. Like @Seanspeed said, it seems AMD is prepared merely to follow Nvidia's lead, again, rather than offering a market disruptive product.
Without the RTX5070, anything they did (upto ~$650) would look really good vs the RTX5070Ti performance and pricing, leading to great reviews.
RTX5070 being in the mix so early, seems to have given them pause.
Really, the only thing I can think of is they want to wait for FSR4 to be in a better state for Day1 reviews, maybe Beta with a firm final release timeline(?).
If they released N48 last year, reviewers would have ended up whining about FSR3, even if AMD gave early previews to FSR4 and said it was "Coming Soon™."
Releasing now and going against DLSS4 + MFG makes that comparison even worse... I would imagine they would want to take away one of those advantages.
DegustatoR
Legend
The way I see it there are two possibilities:
1. AMD expected higher pricing on 50 series and now has to re-adjust their own down to produce a lineup which will look compelling.
2. AMD expected higher performance on 50 series and now looking into re-adjusting their pricing up since their N48 SKUs suddenly became more competitive than they'd expected.
It can in fact be a mix of both with 9070 being pushed lower on price while 9070XT being pushed higher - possibly against 5070Ti.
1. AMD expected higher pricing on 50 series and now has to re-adjust their own down to produce a lineup which will look compelling.
2. AMD expected higher performance on 50 series and now looking into re-adjusting their pricing up since their N48 SKUs suddenly became more competitive than they'd expected.
It can in fact be a mix of both with 9070 being pushed lower on price while 9070XT being pushed higher - possibly against 5070Ti.
If we have known the specs for Nvidia parts for a good while now, AMD almost definitely knew and probably in far more clarity.
It's almost certainly entirely #1 here.
Yeah it is.
I do wonder if AMD will port it.
Part is trying to break the Nvidia software strangle hold so worth it, but in the end people may now just run the vendors version so why bother.
Especially if direct-sr take up is halfway decent.
Also would it perform and look much better than say XeSS on battlemage?
Honestly wouldn't be surprised either way it getting ported or not.
May be better of working on cross vendor ml denoisers etc though.
That's not FSR4 it's the extension to direct x.
Lmao so impressively incompetent.
