I think someone should ask, why do people prefer Playstation more than XBOX and list the reasons.
This is a very good question, and one that I asked my readers on my page.
We came up with a large number of reasons. I will list some of them:
- Expectancy - Specially after a very disapointing Xbox One that was very dry on exclusive games, people look at Playstation as the brand that delivers.
- Speech Coherency - Microsoft talks avery day. And contradicts hitself. Promisses and promisses, and low deliverance hurt the brand.
- Game quality - Sony games are awesome. Microsoft games tend to underdeliver, or be more of the same.
- Market Control - We are now seeing an attempt to make Microsoft games passing as better than they are, with games getting scores higher than deserved. Halo infinite had serious problems, was incomplete at lauch, and got abandoned by players after some months by lack of content. Yet, it managed to get 87% average reviews, and voted Peoples Choice Game of the year. Same with Starfield, now averaging 69% on Steam, and with less active players that Skyrim. On September, there were news that a quarter of the persons who played Starfield didn't even made it to space. And yet it got 87%.
- Lack of brand recognition - Xbox is becoming a second rate brand for all the reasons above and more. One point that cannot be neglected is the fact that the console has little to no market presence in Physical Stores do to a mass adoption of Digital Games by their users. And a brand that is not seen, it is forgotten!
- Lack of regional attention - All Sony games get some Kind of regional care, either with subtitles, but mostly with voices for all regions. Microsoft games neglect that a lot, and when they have it, it is limited. For instance, Forza Horizon games in Portugal have Brasilian Voices. And although it is the same language, it really is not the same.
- Lack of investment in publicity - Microsoft publicity on TVs advertising all over the word is near to zero. The Spiderman 2 release here in Portugal, made it to the news on TV dues to the expected sales of the game. MIcrosoft investment in that regard is inexistant.
- People fear Gamepass - Yes, I know this one is very polemic, but people fear Gamepass will make console games equal to Smartphone games, with lots of payments on DLCs, Microtransactions and others. Gaming is a passion, and people do not want to destroy the quality they are getting with a subscription service that they do not believe can sustain the industry as it is.
- And a lot conected with this topic: Phil Spencer. People see him as a used car salesman. It's image is awfull, and people claim that with him at the helm they will never buy a Xbox console again. He is in front of Xbox for 12 years (give or take), and all he got was money from Microsoft to sustain a console that otherwise would have been terminated. And even with that, even with Activision, Gamepass is seeing no growth, and console sales are colapsing.
Note that these are not my arguments, so I will not defend any of it. These are a compilation of some of the explanations I got on my webpage from my readers from Portugal and Brasil about why people prefer Playstation over Xbox, and a reply with the data I got from my readers on the Iberia (Spain+Portugal, normally incorrectly refered only as Spain) market, and Brasilian Market.