actually i'm pretty sure the on-die memory controller reduces the latency which is why amd went that route. instead of it having to go through an northbridge. Not only that but the hammers have hyper transport .
3 hyper transports at what is it 3.2gigs of bandwidth on them ?
1 to the sound card , one to the system ram one to the video card and then the video card using a high mabye 1024 bit bus to the video ram. Makes for a fast system . A cell killer the hammer is not but a damn good cpu it is and couple it with one or two of the fastest chips out at the time i think sony will have some stiff rivals