Well...
Consider the fact that Creative is selling an R300 solution...and continues to sell nVidia ones as well...
I don't have the link handy, but there was a fairly recent interview with somebody from Creative, and they basically said that it didn't make much sense to bring a consumer P10 to the market...
Personally, I saw this one coming from a mile away, and had received some "tips" indicating that the consumer thing was never going to happen...at least, this round.
I think this might change whenever 3DLabs/CL's comes out with their next version.