Toms speaks!!

[Pete]

Growing (or showing) a "backbone" is costly in an ad- and scoop-driven business.

 

[digitalwanderer]

Growing (or showing) a "backbone" is costly in an ad- and scoop-driven business.

Showing yourself to be a pawn/patsy of an IHV can be bad for business too...it's starting to look like it's "between a rock and a hard place" time for the big sites and THG has decided which way to go.