http://arstechnica.com/news.ars/pos...ts-embraces-console-specific-development.html
"I don't mean to oversimplify this, but in the past a lot of publishers—including us—would say, 'Okay, let's make a game and get it across every system.' That's not our strategy going forward; there are going to be different gamers for the different systems," THQ CEO Brian Ferrell told GamesIndustry.biz. "So our strategy is different types of content, segmented on who the users of the systems are."