A lot of games are cancelled, if your project is risky you would want to spend as little time and money before reaching a state where the projects viability can be determined. In these cases the X360's easier architecture and better tools would make it the obvious candidate for lead platform.
For a small developer 'failure cost' might be a more important factor than 'success gain'.
Many projects, like movie and sport licenses, also have a time limit. It's better to have a finished 360 game badly ported to PS3 than to have an unfinished PS3 game badly ported to the 360.
There are also good reasons to make quick and dirty ports of games. Oblivion is a good port, but the game is yesterdays news and does not seem to be doing much in the charts. Releasing it while it's hot might be better than releasing it when it's good.
For a small developer 'failure cost' might be a more important factor than 'success gain'.
Many projects, like movie and sport licenses, also have a time limit. It's better to have a finished 360 game badly ported to PS3 than to have an unfinished PS3 game badly ported to the 360.
There are also good reasons to make quick and dirty ports of games. Oblivion is a good port, but the game is yesterdays news and does not seem to be doing much in the charts. Releasing it while it's hot might be better than releasing it when it's good.