Unfortunately not better than E3 for me. Since it's spread over 4 months, I'm unlikely to watch all of the events...just like now. Ah well, I'm getting older. I don't need to keep up with games as much as I used to, so no big loss for me. Pity for some of the indie games I won't see that I otherwise would have due to E3, however.
When I saw this announced I had high hopes that this would be a true E3 alternative with an ~1 week showcase of games from multiple developers and publishers. But nope. More advertising revenue if you can spread it out over 4 months.
Regards,
SB