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Deleted member 86764
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I don't believe that the NFL deal was just for the Xbox stuff. MS is doing a lot of promotions with the NFL, especially with Surface. It's probably the entire number spent by MS on deals with the NFL. They used that number to sound more impressive and generate hype.
Oh I'm sure it went towards promotions over a period of months/years. But for me, a European, the only time I have ever heard anything about it was during the reveal. It's never registered as something that's affected me since. I, understandably, haven't been a recipient of those promotions.
Obviously as a non-sport interested Europan I thought the money could have been better spent elsewhere. You know, with the console itself.
And again, a little while afterwards, Microsoft announced that they'd bought Minecraft for 2.5b. I'm fairly sure they could have better spent that on the hardware itself.
(Yes, I definitely understand the value of the Minecraft brand - I have two sons)