Really?
Everyone must have digicams by now though and with cell phones encroaching on the low end, sales growth and margins must be squeezed.
Hell I got a Nikon Coolpix for my folks and it's got more megapixels than a Panasonic Lumix I picked up a couple of years ago for twice the price.
I could see digital imaging being big if Sony was selling a lot of printers and consumables (the drivers that makes HP so profitable are ink-jet cartridges and glossy paper, not their computers, not even their printers). But on cameras alone?