Sony losses: 94% loss in profit [Q2] by ps3's delays and batteries problem*

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Sony's profit nose-dived 94 percent for the July-September quarter as a
global battery recall and red ink in its video-game business battered the
Japanese electronics and entertainment company.

http://biz.yahoo.com/ap/061026/japan_sony.html?.v=6



SONY IS IN a spot of bother, it would appear, having today announced that
its net income has dropped by a massive 94%, which it is blaming on PS3
delays and humongous battery recalls.
Sony's cut down its full year profit forecast by 38% thanks to the battery
recall palava, and is now expecting a profit of $673 million, quite the
change from its original forecast for $1.1 billion.

According to the Wall Street Journal, for the quarter ended Sept. 30, Sony
reported a net income of ¥1.7 billion, which is about $14.3 million US
dollars. Compared to ¥28.5 billion in the same period last year, things
ain't looking too good for the electronics powerhouse.

The games division reported a 21% loss to ¥170.3 billion. The delay behind
the PrayStation 3 - as we are calling it, because only through some kind of
religious miracle will anyone be able to afford one - is hitting Sony hard,
as gamers are putting off buying PS2s and holding out for the PS3. PSP sales
have also been down.

Sony said that it is expecting to take a ¥51 billion charge to cover the
costs of The Big Battery Recall, which has affected over nine million
laptops.

http://uk.theinquirer.net/?article=35354

Discuss.
 
Hehe anyone thinking that a company would do well when launching a new platform must have been dreaming. Besides, they're still making a profit, it's just not much. They've been spending lots of money on PS3, and still haven't sold one unit so of course profit is down.

It hardly means that "they're on their knees".

Sony are doing mighty fine, whatever some people like to believe.
 
I dont understand how the PS3 being delayed increases losses, i would think that the less PS3's they sell at this point in the console's life the less money they lose. The problem with the delays would be that they get to the point of profitability (via software sales), later than they would have...

Master, your choice of title is a little too 'gleeful' imo, might want to tone it down...
 

94% of a profit is still a profit. You don't care about percentages, just the money (e.g. I don't care if I am up $1 or $2, I'm still up) - shareholders are the ones who care about profit because it affects dividends.

BusinessWeek has a better article (from a week ago when this was first announced):
Sony left unchanged its fiscal year sales outlook at 8.23 trillion yen ($69 billion) but lowered its operating profit 62 percent to 50 billion yen ($420 million) from the earlier forecast for 130 billion yen ($1.1 billion).

They're not in trouble at all. They still intend to sell the same amounts (that would be the key to 'trouble', falling sales) just make less returns on it due to the circumstances this year.
 
Hehe anyone thinking that a company would do well when launching a new platform must have been dreaming. Besides, they're still making a profit, it's just not much. They've been spending lots of money on PS3, and still haven't sold one unit so of course profit is down.

the other two, Microsoft and Nintendo are in a different situation (Ms have smaller loss per machine and 10x overall profit on sony, Nintendo maybe have no loss at all)

It hardly means that "they're on their knees".
Sony are doing mighty fine, whatever some people like to believe.

this is a trend, in this quarter they faced a 94% loss (almost all the overall profit of the whole sony)
but if it will continue in the next quarters, do you think that the situation is si quiet and 'sony is doing mighty fine'?
 
the other two, Microsoft and Nintendo are in a different situation (Ms have smaller loss per machine and 10x overall profit on sony, Nintendo maybe have no loss at all)

You can't make this comparison, the companies are wildy different. Analysts who pass comment are trained to make sensible comparisions based on industry (MS is a software company first, Nintendo is purely an entertainment company) when analysing profit/loss. You won't see them saying MS has 10x revenue and trying to tie that to machine cost because it's ludicrous - MS make that 10x revenue from software.

this is a trend, in this quarter they faced a 94% loss (almost all the overall profit of the whole sony)
but if it will continue in the next quarters, do you think that the situation is si quiet and 'sony is doing mighty fine'?

It is not a trend, it is a one off due to batteries and partially due to launching a new product (not huge but watch how Microsoft takes a hit from launching Vista).


Edit: Do the maths.. $14 million is their actual profit which is 6% of the previous years results of $240 million. If you take a hit of $427 million over batteries it isn't suprising the dip is so massive.
 
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You can't make this comparison, the companies are wildy different. Analysts who pass comment are trained to make sensible comparisions based on industry (MS is a software company first, Nintendo is purely an entertainment company) when analysing profit/loss. You won't see them saying MS has 10x revenue and trying to tie that to machine cost because it's ludicrous - MS make that 10x revenue from software.

really Ms is a software company first?
and .. joysticks, xbox (2001), xbox360, Zune etc are not microsoft products?
and who care, when they have an huge profit as company, they can fill the loss on xbox section without problems
yes the profit of microsoft was 10x of the whole sony last 4 years

It is not a trend, it is a one off due to batteries and launching a new product same as any other company (watch how Microsoft takes a hit from launching Vista).

yes it's a trend, sony have to continue to give money for the batteries problem, and the loss will be bigger and bigger when they will sell the ps3 (loss per machine)
until the software profit willl match the loss for the hardware, they will need 5-6 years
 
until the software profit willl match the loss for the hardware, they will need 5-6 years

No, they really won't.

What was the motive behind this thread anyway? Companies make losses in one quarter and the next quarter they could make a profit. It's very cyclic.

Of course Sony would post huge losses, they have been producing PS3's without selling one unit! Plus all the marketing, plus all sorts of crap that has happened to them.

They still have profits from the other businesses they have to compensate, much like MS uses the profits they make on Windows to pay for Xbox losses.

It's normal, and the air of this thread makes it look like the usual "Sony iz doomed" bi-monthly thread.
 
Well, how do they make money with all the shit going down on them..

Sony pictures did very well this year and their consumer AV products are very strong right now.

Anyway I don't think the stock is going to be badly affected by this news. Most investors knew it was going to be bad well before the quarterly report. If anything people are optimistic that their problems are behind them now.
 
I dont understand how the PS3 being delayed increases losses, i would think that the less PS3's they sell at this point in the console's life the less money they lose. The problem with the delays would be that they get to the point of profitability (via software sales), later than they would have...

The black art of accounting makes what nAo does with numbers look like child's play.
 
really Ms is a software company first?
and .. joysticks, xbox (2001), xbox360, Zune etc are not microsoft products?

If you believe Steve Balmer...
MS is a software company (in the process of) transiting into a media powerhouse.
http://blogs.zdnet.com/web2explorer/?p=172

and who care, when they have an huge profit as company, they can fill the loss on xbox section without problems
yes the profit of microsoft was 10x of the whole sony last 4 years

It's certainly great for MS, but it does not necessarily translate into positive outcome for everything MS did/does. Why is MS in this thread anyway ?

yes it's a trend, sony have to continue to give money for the batteries problem, and the loss will be bigger and bigger when they will sell the ps3 (loss per machine)
until the software profit willl match the loss for the hardware, they will need 5-6 years

Is the battery problem a continuous thing even after the recall ?
We all know about the game console business model... but where did you get the supporting numbers for your 5-6 years break even projection ?
 
It's certainly great for MS, but it does not necessarily translate into positive outcome for everything MS did/does. Why is MS in this thread anyway ?

because, there's no point to downplay sony if they cant compare it to microsoft.

Batteries crisis, Ps3 marketing plus manufacturing costs, and they still make a profit... yet this thread starter spins this into "doom" somehow.
 
Naturally they will take losses with the battery recalls and with the PS3 launch, no surprise there.

What is with this 5-6 years estimate? You are kidding right?

No surprise though who started the thread. :rolleyes:
 
They would have posted higher profits if they'd only been smart enough to rechannel their losses.

I mean, the battery recall is a fiasco, but why didn't they immediately resell them to countries in wartorn regions as slightly less-dependable but MUCH cheaper landmines?

They might have even been able to turn it back around into a profit GAIN!
 
They would have posted higher profits if they'd only been smart enough to rechannel their losses.

I mean, the battery recall is a fiasco, but why didn't they immediately resell them to countries in wartorn regions as slightly less-dependable but MUCH cheaper landmines?

They might have even been able to turn it back around into a profit GAIN!

:LOL: Post of the month!
 
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